Da Nang launches Chefs Club, turning cuisine into a tourism product

On the evening of March 28, the Da Nang Food Tour 2025 Festival opened at Bien Dong Park. This is one of many festival events of Da Nang City to celebrate the 95th anniversary of the founding of the City Party Committee and the 50th anniversary of the liberation of Da Nang City.

At the same time, cuisine is a new tourism product of Da Nang City, organized for the first time on a city scale with entertainment programs, diverse dishes and unique, interesting experiences to attract and serve people and tourists.

Đà Nẵng ra mắt CLB Đầu bếp, đưa ẩm thực thành sản phẩm du lịch- Ảnh 1. — Leaders of Da Nang City and Department of Tourism perform the opening ceremony of the food festival

The opening night attracted thousands of people to enjoy unique performances such as the "Fun with the Chef" flashmob performance, bartender performance and noodle pulling performance...

On this occasion, the Department of Tourism also announced the launch of the Da Nang Chefs Club, creating opportunities for professional chefs to have a professional playground, share experiences and cooking skills, ensuring to serve the increasingly high and diverse needs of tourists. At the same time, contributing to raising the level of local cuisine, Vietnamese cuisine to become a unique tourism product.

Đà Nẵng ra mắt CLB Đầu bếp, đưa ẩm thực thành sản phẩm du lịch- Ảnh 2. — Ms. Truong Thi Hong Hanh, Director of the Department of Tourism, presented flowers to congratulate the Chefs Club.

Professional chefs will also compete on March 29 in food preparation, decoration, presentation and creative and meaningful culinary storytelling...

At East Sea Park, from March 28 to April 1, there will be more than 200 stalls serving dishes with many spaces decorated in modern and rustic styles, introducing OCOP products and local agricultural products.

Ms. Truong Thi Hong Hanh, Director of the Department of Tourism of Da Nang City, said that in the first two months of 2025, the city's tourism activities continued to grow and develop strongly, with the total number of visitors estimated at nearly 1.6 million, an increase of 18.3%. Of which, international visitors were estimated at 835,700, an increase of 48.3%; domestic visitors were estimated at 731,800.

Revenue from accommodation, food and beverage, and travel is estimated at more than VND 5,200 billion, up 21% over the same period in 2024, especially food and beverage revenue reaching nearly VND 3,000 billion, up 18.6% over the same period.

"The Da Nang Food Tour 2025 culinary festival opens a journey to experience the unique culinary quintessence in Da Nang. This is an important highlight in the series of vibrant festivals and events of the city in 2025, both honoring and promoting the value of culinary culture, becoming an annual event within the strategy of developing cuisine into a unique tourism product, with the expectation of making Da Nang a unique culinary tourism destination on the world tourism map", said Ms. Truong Thi Hong Hanh.