The digital platform branding revolution

On January 28, in Hanoi, for the first time, the contest "THE KOLS & KOC VIETNAM 2024" appeared for Vietnamese youth with the gathering of many KOLS - KOC faces in the Gen Z community.

The contest “THE KOLS & KOC VIETNAM 2024” marks one of the journeys to find promising faces in the industry of livestream sales, product reviews, and content creation to develop the image of young people widely on media platforms. This is a strong motivational milestone for young people who are passionate and want to develop themselves in a digital society.

Host Trang Cara – with guest judges who have social media influence. (Photo: Organizing Committee)

With the rapid development of today's digital content platform along with high demands in the service - product industry, consumer tastes have gradually become more strict and meticulous about product quality, content and personalized service experience, the contest "THE KOLS & KOC VIETNAM 2024" is considered an important step to capture the trend of the times. This is a breakthrough when uniquely combining livestream skills training with entertainment trends. The program is not only a simple sales playground, but also a place to nurture talent and explore new creative ideas.

The challenges that take place during the event are also very diverse, from filming sales videos, meeting experienced judges, taking photos in front of the camera, to show off your ego and ability to express and release facial emotions, to expressing yourself in "The Room" with many emotional levels. This not only helps contestants define their talents but also promises to bring exciting entertainment moments to the audience and those who are passionate about reality TV appetizers.

The judges took photos with the contestants after the stressful casting session. (Photo: Organizing Committee)

The success of the Audition round casting session must be attributed to the participation of a panel of judges with rich experience in the marketing and digital content creation industry, who truly provided practical comments and suggestions for each contestant's performance.

In addition, the contest also aims to build a community of talented young influencers and bring useful values ​​when applying the power of technology in creating digital content. Along with the organizers, young KOLS - KOCs will burn themselves out, live with passion to bring the most genuine emotions to the audience.

"We not only want to discover ourselves, but also want each person to be a nucleus to spread positive values, promote the culture and image of a young generation of Vietnam that is constantly developing through the program. This is a very useful playground for us," a contestant in the contest shared.

"THE KOLS & KOC VIETNAM 2024" is not only an opportunity to demonstrate each person's abilities but also the first step in building a personal brand and finding and innovating business thinking. At the same time, the program also serves as a bridge for the dedication and positive contributions of young people to the growing Vietnamese consumer community.

Candidate number 210 is performing his livestream test . (Photo: Organizing Committee)

Mr. Han Cau - Chairman of THE KOLS & KOC VIETNAM 2024 contest said: "The difference between this contest and other contests is that it searches for candidates in the current online business system. From there, the contest can advise and perfect all skills related to online sales. Because the nature of online sales is a very new trend in Vietnam. During the contest, the Jury and Advisory Board can create unique features for each candidate and how they can build their own brand, how to sell online. With breakthrough and different ideas and projects, the contest will sign and approach funding sources as well as investors to help your dreams come true. From there, it will help you succeed on the path of online business.

The prize of the contest is also one of the important factors that the Organizing Committee has determined. The first prize is 3 billion VND, the second prize is 1 billion VND and the two third prizes are 500 million VND each. The value of the prize will also be a great motivation for the contestants in this contest."

“The competition will sign and approach funding sources as well as investors to help your dreams come true.” (Photo: Organizing Committee)

Source: https://baoquocte.vn/the-kols-koc-vietnam-2024-cuoc-cach-mang-xay-dung-nhan-hieu-nen-tang-so-259410.html