What are the opportunities for summer tourism in Quang Nam?

Quang Nam summer tourism is facing many pressures. Photo: VL

Number of guests decreased

Since the beginning of the year, the occupancy rate of Pavillon Hoi An hotel has reached about 40%, even in June, there was a time when the room occupancy rate of the entire system was only over 6%.

High airfares, limited arrivals from both ends of the country, and lack of innovation and attractiveness in local tourism products and services are considered the first causes.

Neighboring localities continuously organize diverse and attractive cultural, artistic, sports and entertainment events, making the competition for Vietnamese tourists in the summer even more fierce.

A representative of the Pavillon Hotel said that although the unit has reduced room rates to the lowest level and increased incentives such as free airport pick-up and drop-off, the situation is not very optimistic.

Hoi An accommodation establishments are forecast to face many difficulties in the summer. Photo: VL

“I don’t think cutting room rates will solve anything. The problem is the attractiveness of the destination, and it feels like we are falling behind many other places in the region.

Not to mention, attracting customers also depends on many other factors such as products, services, entertainment, transportation costs, food and beverage... Accommodation facilities alone cannot solve this problem. We really have no solution right now," Pavillon representative shared.

A representative of Anmira Resort & Spa said that in the first 5 months of the year, the room booking rate at Anmira only reached 20% (out of a total of 102 rooms).

"Vietnamese tourists often do not book rooms long in advance, but it is predicted that there will be no sudden change this summer," said a representative of Anmira. Some other opinions acknowledge that, besides subjective reasons, Hoi An is too close to Da Nang City, so most Vietnamese tourists choose to stay, shop, and spend money in Da Nang, making Hoi An a nearby tourist destination for a day trip.

Targeting the near market

At the end of March, Vietnam Railways Corporation cooperated with Da Nang City and Thua Thien Hue Province to launch the 5-star Hue - Da Nang train route to serve tourism, becoming the most attractive train trip in the Central region.

Summer becomes the peak season for domestic tourism. Photo: VL

Mr. Le Tan Thanh Tung - Director of Vitraco Da Nang Tourism Company acknowledged that Quang Nam and Da Nang tourism is currently mainly oriented towards domestic markets close to customers traveling in small groups, families and by private vehicles, so the appearance of the Hue - Da Nang tourist train route will contribute to increasing the number of visitors to this area.

For many years, summer has been the peak tourist season for domestic tourists. In mid-April, the Quang Nam tourism industry coordinated with more than 100 businesses in the area to announce a 2-phase tourism stimulus program lasting 6 months (from May to November 2024).

In particular, phase 1 (from May to August 2024) will launch 4 main product packages including freedom, golf, resort and sightseeing, summer camp with many great incentives such as 20 - 50% discount; deep discount up to 80%, buy 1 get 1 free... targeting the domestic tourist market.

However, many businesses and tourists seem to be indifferent or have high expectations for the breakthrough growth in visitors brought by the program. Some even say that the stimulus program is unrealistic, ineffective, and mainly for periodic communication purposes, making it difficult for tourists to benefit.

Mr. Nguyen Son Thuy - Director of Duy Nhat Dong Duong Tourism Company Limited, Vice President of Quang Nam Tourism Association said that the decrease in Vietnamese tourists during the summer was predicted from the beginning of the year due to high transportation costs.

People tend to travel nearby (by personal vehicle) to save costs. Mr. Thuy believes that this will be a potential customer segment that brings many opportunities, especially tourist attractions in the province. In fact, while many accommodation establishments are "complaining", tourist attractions such as Cu Lao Cham, Cam Thanh coconut forest, Thanh Ha pottery village... are still quite crowded.

According to the report of the Department of Culture, Sports and Tourism, in the first 5 months of 2024, Quang Nam welcomed about 3.1 million visitors, an increase of 7% over the same period (international visitors are estimated at 1.87 million, up 9%; domestic visitors are estimated at 1.23 million, up 4% over the same period in 2023). The number of visitors staying is estimated at 1.23 million, up 6% over the same period. Of which, international visitors are estimated at 750 thousand, up 19% over the same period; domestic visitors are estimated at 480 thousand, down 9% over the same period in 2023.

Source: https://baoquangnam.vn/co-hoi-nao-cho-du-lich-he-quang-nam-3137175.html