Change of season with fashion

Customers look at Aldo's summer collection at Sense City Can Tho Shopping Center.

Taking advantage of her lunch break to go shopping, Ms. Nguyen Thi Ngoc Bich, an employee of a business in Ninh Kieu district, said: “The South has entered the peak of the hot season, so family outfits also need to be lighter and cooler to suit the weather. At this time, brands have started to introduce new collections, and it is also about to enter the holiday season, the summer vacation season for children, so I often take advantage of my trips to “hunt” for the most satisfactory outfits.”

At fashion stores on the streets in the center of Ninh Kieu district such as Nguyen Trai, 30/4, Nguyen Viet Hong, Mau Than; supermarkets, shopping centers, one can see the "change of seasons" of fashion. Advertising posters are hung up in stores; new collections are also prioritized for display in the best locations. In general, the prices of product lines are stable at the price levels of the brand. Depending on the brand and material, product prices range from a few hundred thousand VND to a few million VND/product.

Applied for the hot season, this season's clothing models have simple shapes, outfits with minimalist designs, mostly pastel tones (light tones) on soft patterned fabrics; using accents such as pleats, embroidery, hand-made flowers, embossed prints... The materials used by brands in the summer are mainly silk, silk, chiffon, four-way stretch cotton, sweat-absorbent, wrinkle-resistant, especially suitable for people who move around a lot. With the priority of creating comfort in daily activities for women, simple designs such as strap dresses, long straight dresses, A-line dresses or pleated dresses are still the main models of this year. Solid-color dresses are lightly cut-out (cut out) at the neck, waist or pleated panels with fabric buttons or bow ties; models of low-cut, flat-neck shirts, shirts, blazers, crop tops, vests; Shorts, baggi-style trousers/jeans/denim, wide-leg pants... are still the models that women love this season. Depending on the model, the brand prices dresses from 980,000-4,500,000 VND/piece; skirts from 350,000-1,980,000 VND/piece; shirts from 395,000-1,450,000 VND/piece; pants from 350,000-850,000 VND/piece.

The IVY moda brand introduces the Spring - Summer 2025 collection called Rosie Crush. With the Rosie Crush collection, IVY moda uses from gentle pastel colors to charming magenta (lotus pink) made from soft, airy fabrics. In addition to aesthetics, the collection also focuses on flexibility and high applicability with designs on soft materials, helping the wearer feel more comfortable and confident all day long. Coming to IVY moda, those who prefer simplicity, especially for office workers, designs of light, straight dresses without tight cuts; a dress with delicate details such as short sleeves, round neck or slight pleats are the designs that brands aim for in their collections. The fabric tuytsi (a soft, stretchy fabric), organza (a thin, light fabric woven from silk) or high-quality silk brings coolness, helping women move easily all day long without feeling constrained. Small flowers on pastel or neutral fabrics help women look youthful while still maintaining elegance in the office. The price of the products ranges from: blouses 850,000 VND/piece, dresses 1,145,000-2,190,000 VND/piece, skirts/pants 990,000-1,290,000 VND/piece, pants...

Participating in the spring-summer 2025 fashion market, the Elise brand introduces fashion designs with bright colors, printed floral motifs or handmade flowers on high-quality materials such as silk, silk, brocade, the average price of this collection is about 1,298,000 VND/pants, 1,398,000 VND/skirt, 2,098,000 VND/dress, 1,098,000 VND/shirt... Along with that, Elise introduces a collection of handbags and clutches with highly applicable designs, high-quality materials, trendy colors, products with prices of 1,098,000, 1,698,000, 1,998,000, 2,298,000, 2,498,000... In particular, Elise cooperates with Vietbank, MB to offer a 10% discount when Customers pay by Vietbank card.

With the trend of "The hidden beauty of minimalism", SIXDO's fashion models in this year's Spring - Summer collection are mainly straight-cut dresses, bat-wing sleeve T-shirts with simplified intricate details, neutral colors focusing on delicate accents such as floral prints, silk, lace with 3D fabric shaping techniques, bow details, fabric flower arrangements... ensuring luxury and elegance. Product prices from 896,000 VND/product... At SIXDO, when customers buy a full-priced invoice from 2.5 million VND, they will receive a free T-shirt worth up to 896,000 VND, invoices from 4 million VND will receive a PU bag worth up to 2,695,000 VND.

Fashion accessory brands such as Vascara, Aldo, Elly are also introducing summer collections with handbags, hats, sunglasses and shoes. Depending on the brand, the average price of the products is around 560,000-2,500,000 VND.

Besides fashion stores, women can also buy goods through online shopping websites. The products on these websites are very diverse, with all kinds of clothes, accessories from domestic fashion brands or imported products.

Article and photos: KHANH NAM

Source: https://baocantho.com.vn/chuyen-mua-voi-thoi-trang-a184892.html