Transform to break through

Digital transformation has been going on for a long time in Vietnam, but there are still many opportunities and potentials for new entrants, especially in the technology sector.

The telecommunications market has undergone two innovations so far, the first innovation is the shift from analog technology to digital technology, the second innovation is the shift from telecommunications infrastructure to digital infrastructure and from communications infrastructure to digital economic infrastructure (infrastructure for developing the digital economy). This requires telecommunications enterprises in general, MobiFone in particular, to position themselves, promote existing strengths and continue to develop on the road ahead.

Reality and aspiration drive MobiFone's transformation

In fact, the telecommunications market has entered a saturation phase. The entire telecommunications industry's revenue in the first half of 2022 increased by only 0.6% compared to the same period last year. Vietnam currently has 127 million mobile subscribers out of nearly 100 million people. Fierce competition has pushed prices down, reducing profitability.

Users are also gradually switching to connecting via the Internet, less in the habit of sending SMS messages or making regular phone calls. Moreover, over 90% of the market share currently belongs to the three largest carriers, including MobiFone, meaning that there is still room for expansion, but it is difficult to develop breakthroughs.

Globally, the fourth industrial revolution is driving the explosion of the Internet of Things, cloud computing, big data, and especially artificial intelligence. Digital technology offers many opportunities for breakthroughs in products and services, improved production processes, reduced costs, and increased efficiency.

MobiFone, since its inception, has carried the mission of a pioneer, always wanting to bring new solutions to customers and lead the market.

With that aspiration, MobiFone decided to transform itself into a technology enterprise, actively participating in implementing the National Strategy for developing information infrastructure, digital infrastructure, ensuring network information security and the National Program on enhancing the capacity of independence, autonomy and self-reliance of Vietnam's production sector by 2045 (Make in Vietnam 2045).

Optimize conversion

MobiFone recognizes that for a smooth and successful transformation, the first and foremost factor is people. Over three decades, the company has created a creative working environment, a team of professional, visionary, dynamic employees who adapt quickly to changes in technology and the market.

MobiFone representative shared: “ MobiFone focuses on building platforms and tools to support its employees to have more space to be creative, creating a better working environment to help improve work efficiency and enhance the experience of internal customers. With the spirit of speed and innovation, each MobiFone person always promotes the core values ​​of professionalism and efficiency as a guideline for all actions .”

MobiFone employees always set "speed - innovation - professionalism - efficiency" as the guiding principle for all actions.

MobiFone also innovates methods, optimizes operations to achieve maximum business efficiency, applies internal technology to optimize processes, minimize costs and increase productivity.

The company plans to strengthen cooperation with companies and organizations in the technology industry to understand and take advantage of new opportunities, contributing to promoting the development of Vietnam's technology industry.

At the same time, MobiFone spends a portion of its annual profits on R&D - research and development of new technologies, focusing on developing high-quality technology products and services, providing customers with effective and convenient solutions that meet market needs.

Conversion strategy

MobiFone is an infrastructure company. As it moves from telecommunications infrastructure to digital infrastructure (including universal broadband telecommunications infrastructure, cloud computing infrastructure, and digital technology infrastructure), MobiFone strives to maintain its position as one of the top 3 digital infrastructure companies in Vietnam.

In the context of the telecommunications market gradually becoming saturated and increasingly difficult, MobiFone proposed a plan to "maintain telecommunications - attack new spaces".

Based on the five main pillars of "customers - products - technology - operations - capacity", MobiFone sets specific goals by 2025 to rapidly develop new digital products and services outside of telecommunications such as: digital infrastructure business, providing digital platforms/solutions - digital content; building an increasingly complete MobiFone digital ecosystem.

It is expected that new digital services will account for 27% of total revenue by 2025, such as Youth Brands, Digital Content, Digital Payment, Digital Advertising, Online Games, Digital Healthcare, Cloud Services, Information Security, Digital Education, and IoT. In particular, the fields of Digital Education and Digital Healthcare will tend to contribute increasingly large revenue to businesses.

MobiFone representative said: “ MobiFone is investing heavily in new development areas of mobile connectivity, enterprise information technology solutions and digital services.

Up to now, MobiFone has built a digital ecosystem with solutions for digital education mobiEdu, smart broadcasting, digital healthcare, digital finance (MobiFone Money ecosystem includes e-wallet and e-money) and paperless office Smart Office... not only meeting the needs of the majority of people but also contributing to promoting the national digital transformation process and keeping up with the global digitalization trend.

With the slogan "Maximizing Life", MobiFone is transforming strongly to take the lead in technology, meeting and creating the needs of customers in the digital economy and digital life; providing a variety of services, meeting increasingly diverse needs, creating platforms and tools to help customers have more space to be creative.

In addition, the complete ecosystem will help save time, costs, limit negative impacts, improve operational efficiency for businesses; at the same time, bring convenience, enhance customer experience, and move towards a digital future for all individual and corporate customers of MobiFone.

MobiFone installs broadcasting station in Ho Chi Minh City.

On the path of transformation from a traditional telecommunications enterprise to a technology enterprise, MobiFone always sets appropriate medium and long-term goals for each stage; implements medium-term plans, model projects, restructuring in all aspects of organization, personnel, and administration; continues to implement deep and wide digital transformation, creating momentum for the development of business, technical and investment fields.

In the spirit of promoting core strengths of providing telecommunications infrastructure, promoting the development of digital infrastructure, fully exploiting the power of technology, optimizing resources, implementing business models in a fast and effective manner, creating competitiveness, in the coming time, MobiFone will focus on investing in developing and trading new technology platforms, exploiting technology as a service to improve the quality of life, enriching user experience.

Bao Anh

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Source: https://vtc.vn/30-nam-mobifone-chuyen-minh-de-but-pha-ar785111.html