Is the reading and writing of books different for sales and marketing people?

From right to left: director Quynh Thu, Ms. Lien Huong representing Alpha Book, vocal instructor My Ngoc, MC Tien Huy in the talk show - Photo: HOANG LE

Besides being a director for many big programs, Ms. Quynh Thu is also a businesswoman. She loves reading and is an author of many books.

Reading books is like enjoying a meal.

The talk was on a rather academic topic: Books - Music - Arts: "Experience" the cultural industry and discover the value of knowledge for sales & marketing people to become closer and more sincere through stories about reading in everyday life.

Director Quynh Thu (right) shares her experience about reading books - Photo: HOANG LE

"I think books are the most difficult art to learn and absorb. Books are both a technique and an art. Teaching children to read books is a project that takes years because children now often surf TikTok and Instagram," said Quynh Thu.

Going into the main topic, she believes that people working in sales and marketing need to read a lot of books in different ways. In addition to liking it, they also need to have reading techniques.

She compared it to having three meals a day, each meal changing dishes. Reading books is the same, it is not necessary to read a dish that you do not find delicious or interesting.

We should not force ourselves to read one book but can choose many types of books every day.

"For those working in sales and marketing, books are extremely important. Books are knowledge and they are a great source to demonstrate personal abilities," she concluded.

Guest vocal instructor My Ngoc, in her role as a liaison with artists, said that with her personality and the nature of her work, it is difficult to find artists reading books. According to her: "If life is confined within four walls, life experiences are limited. Reading a lot of books helps enrich the vocabulary of music composition."

She also said that in recent years everything revolves around producers, artists are just a small part. In the past, there were few artists, but today, every day there are new artists born.

There are many channels to release artists' products, not just the mainstream press like before. The competition is fierce, if you don't know how to grasp it, you will fall behind.

"Now the artist's talent is only one part, the rest is the development strategy: what style of music do you have, when is the right time to release it? How much is the management cost and the release cost? It's all strategic and systematic.

This is what makes artists need to study and read books to gain more knowledge. I myself also feel that I need to read books on sales and marketing to develop more in my work," she said.

Read books with like-minded people

The above talk is the first activity of the CSMO book club, which has just launched at Nam Thi House.

Guests were given books after the sharing session on sales and marketing books - Photo: HOANG LE

Ms. Lien Huong, representative of Alpha Book, said in the program that reading sales and marketing books is not enough. The best way is to have practice sessions and share books with experts.

"So the CSMO book club organizes talks for everyone to analyze the lessons and experiences from that book, and how to apply them to their personal work. This is much more effective than reading the book by themselves.

"Don't read alone, read with people who share the same interests and follow experts to apply those books effectively to your work," she said.

As a long-time publisher, Ms. Huong believes that there are currently many books on sales and marketing translated from foreign countries. There are very few Vietnamese writers on this topic and few books become bedside books for those working in the sales and marketing field.

She called on Vietnamese experts to write more books. This is a great way to build a personal brand. And MC Tien Huy said that publishing books is to leave a legacy of knowledge.

CSMO stands for Vietnam Sales & Marketing Directors Club. This is an official professional club on sales and marketing established by the Vietnam Association of Corporate Governance (VACD) under the Ministry of Planning and Investment.

The club operates nationwide and is allowed to connect with international partners, associations, and professions. It is expected that each month the SCMO book club will have a talk on a topic related to sales and marketing.

Source: https://tuoitre.vn/chuyen-doc-va-lam-sach-cua-dan-sale-va-marketing-co-khac-nguoi-20240522093649423.htm