OCOP program is a 'boost' for rural economic development
Báo Nông nghiệp Việt Nam•06/01/2025
The OCOP program and surrounding support are an extremely important boost to help farmers increase the value of their products.
Connect to expand the market
The "One Commune One Product" ( OCOP ) program in Hai Phong has been creating a significant breakthrough in rural economic development, not only increasing people's income but also preserving and promoting the unique cultural values of the Port City.
OCOP products of fishing village sardine are enjoyed by people at a fair. Photo: Dinh Muoi.
The classification of OCOP products has created a driving force to improve quality, perfect the production and consumption chain of products. This is not only an opportunity to promote the potential of local products, but also a challenge that requires innovation in production thinking of people and authorities, in order to bring OCOP products closer to consumers. Products from Nui Ngoc green tea, Tung Hang honey to Kien Quoc organic rice, Cat Hai fish sauce, Lien Khe custard apple, yellow sticky rice wine, Phu Dieu pottery and many other agricultural products such as rice paper, cordyceps, chili sauce, Vinh Bao guava, Bang La apple, Nui Ngoc tea, ... have gone beyond the scope of Hai Phong, conquering the national market, even international. Mr. Tran Van Trung, Director of Hai Au Viet Joint Stock Company, shared that the unit has Kien Quoc rice products recognized as 4-star products since 2023. Although the unit's products previously met the organic criteria according to Vietnam's standards and had a stable distribution system, however, being recognized as 4-star OCOP has created an important boost, helping to raise the level of agricultural products and effectively support trade promotion. "The OCOP program and surrounding support are an extremely important boost to help farmers increase the value of their products, help bring products to the market, and connect with customers as quickly as possible. We are aiming at the demanding international market and will have to meet higher criteria, but the OCOP program is one of the necessary and important launching pads," said Mr. Tran Van Trung - Director of Hai Au Viet Joint Stock Company. Sharing the same opinion with Mr. Trung, Mr. Dang Thanh Tung - Director of Tung Hang Mangrove Honey Cooperative said: Previously, the product was only sold locally. However, after being certified as OCOP, the product has expanded to a large market, covering many provinces and cities. The OCOP program has opened up a new direction, helping his product not only be loved by local people but also spread throughout the country.
Hai Phong's typical OCOP products appear everywhere in the country. Photo: Dinh Muoi.
“Previously, we did business through traditional acquaintances, sales were slow and not much. Since the OCOP product was recognized and supported to be put on e-commerce, hundreds of liters of honey were sold to new customers, from everywhere. I feel the clear change in the effectiveness of the OCOP program,” Mr. Tung affirmed. Going around Hai Phong, asking and experiencing, it is easy to see that the OCOP program has exploited the potential of land and cultural values, created “multi-value” products, linked agriculture with services and tourism, encouraged creativity in production, transformed from small-scale to large-scale, modern, and built a closed value chain. The OCOP program not only brings economic efficiency, but also creates a comprehensive transformation in rural production in Hai Phong . The application of science and technology, improving product quality and accessing open markets has helped people accumulate valuable experience in production and business. Strict adherence to production processes and technical standards ensures quality, design and food safety, meeting market demand. After being recognized and awarded the OCOP star, the product is easily consumed in the province, nationwide and has the opportunity to be exported.
Leverage to promote rural economy
According to the Department of Rural Development (Department of Agriculture and Rural Development of Hai Phong), in recent times, the OCOP program has become one of the important solutions in restructuring agriculture, promoting rural economy and building new rural areas.
The OCOP program in Hai Phong is on the right track and is proving effective. Photo: Dinh Muoi.
To achieve the above results, Hai Phong city has actively implemented many support policies, including a plan to bring agricultural products to e-commerce platforms, to promote the digital economy and enhance the brand position of local products. The issuance of traceability codes, packaging and label design, along with OCOP certification, have created favorable conditions for promoting and expanding the consumption market. Particularly, the Department of Agriculture and Rural Development of Hai Phong has coordinated with relevant units every year to actively integrate the OCOP program into the annual agricultural development plan, ensuring implementation progress. In addition, practical support policies for individuals and organizations participating in the program have become a strong driving force, stimulating production potential. Rural Development Department The potential and quality of the city's OCOP products are not inferior to other localities. To maximize this potential, it is necessary to focus on building a distribution system and promoting products, combined with innovating communication methods and enhancing coordination between local authorities and related units.
Hai Phong OCOP products are not only available domestically but many items have attracted foreign customers. Photo: Dinh Muoi.
To make the OCOP program more effective, it is necessary to focus on improving the quality of trade promotion support. This includes strengthening multi-channel communication, expanding consumer markets, and effectively promoting OCOP products throughout the city and the country. This investment will contribute to creating momentum for sustainable development of the OCOP program, improving income and living standards for people, affirming the position of Hai Phong agriculture on the national economic map. “OCOP is not only an economic program but also preserves and develops culture. The Department of Agriculture and Rural Development of Hai Phong has connected producers with e-commerce platforms, increasing farmers' income. For OCOP to develop sustainably, it is necessary to review and encourage people to participate, ensuring cultural identity and product quality. The program will focus on developing cooperatives to increase efficiency, improve living standards and preserve Hai Phong's traditional culture," said Mr. Tang Xuan Tho - Head of Rural Development Department (Department of Agriculture and Rural Development).
The OCOP program in Hai Phong has been actively responded to by the government and 217 communes, wards and towns, becoming a driving force for sustainable development. To date, the Evaluation Council has certified 287 products, including 87 4-star products and 200 3-star products. The One Commune One Product (OCOP) program has created a breakthrough in rural economic development, increased income for people and preserved local cultural values.
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