Join hands to build the collective brand "Song Cau Tea"

Tan Hoang Tra Cooperative, Song Cau town (Dong Hy) focuses on using the collective trademark "Song Cau Tea" on products to affirm the brand and origin.

With over 337 hectares of tea, including 223 hectares of hybrid tea and 83.4 hectares meeting VietGAP and organic standards, Song Cau town has great potential to develop tea into a key crop. With the goal of increasing the economic value and competitiveness of tea products, improving people's income, contributing to the sustainable socio-economic development of the locality, in July 2022, Dong Hy District People's Committee assigned the Department of Agriculture and Rural Development (now the Department of Agriculture and Environment) to preside over and coordinate with Song Cau Town People's Committee to implement according to the instructions of the Department of Science and Technology and the consulting unit to build a collective trademark (CBT) "Song Cau Tea". Song Cau Town Farmers' Association was assigned by the District People's Committee to be the applicant for CBT registration, and also the owner of CBT after being granted a certificate of trademark registration.

Under the leadership and guidance of the Farmers' Association of Song Cau town, households have actively participated in the process of building the NHTT (from surveying the current production status, designing brand models to building regulations for managing and using NHTT). Mr. Lam Van Nghia, Chairman of the Farmers' Association of the town, informed: The Farmers' Association of the town has coordinated with related sectors to promote propaganda and mobilize farmers to improve the quality of tea products, while establishing a strict NHTT management system.

Up to now, 241 households have been licensed to use NHTT, contributing to affirming the origin and quality of Song Cau tea products. The Town Farmers' Association also held a meeting to solicit opinions on the regulations for management and use of NHTT; established the "Song Cau Tea" NHTT Management Board with 10 members. - Mr. Lam Van Nghia

Ms. Nguyen Thi Hong Thuy, Head of Farmers' Association of Residential Group 3, shared: The Association always focuses on promoting propaganda to members about the trademark "Song Cau Tea" to ensure the legal use of the trademark of organizations and individuals, and at the same time prevent illegal use. Therefore, tea products bearing the trademark "Song Cau Tea" meet the regulations on origin, standards, quality, etc.

Song Cau Town Farmers' Association (Dong Hy) encourages members to focus on expanding the area of ​​tea produced according to VietGAP and organic standards.

One of the highlights in the process of building the "Song Cau Tea" cooperative is the close connection between households, cooperatives in the area and local authorities. Mr. Hoang Xuan Thuy, Director of Tan Hoang Tra Cooperative, said: Although the cooperative is using the "Thai Nguyen Tea" cooperative, we still register to use the "Song Cau Tea" cooperative to honor the value of local specialties. With 65 hectares of raw tea (of which over 5 hectares meet organic standards and over 20 hectares meet VietGAP standards), in addition to continuing to mobilize members to strictly comply with clean production processes, in the coming time, the cooperative will strive to expand the area of ​​tea meeting organic and VietGAP standards; at the same time, implement planning for tea areas and beautiful tea gardens to develop tourism, contributing to promoting the Song Cau tea brand...

To promote the value and effectiveness of the "Song Cau Tea" brand, in the coming time, the Town Farmers' Association will continue to promote linkages along the value chain, support farmers in applying traceability technology, ensuring quality from production to consumption of tea products. Along with that, encourage members to participate in programs and projects; seek support from all levels and sectors to promote the "Song Cau Tea" brand; promote the application of science and technology to improve productivity and quality of tea products...

Source: https://baothainguyen.vn/kinh-te/202503/chung-tay-xay-dung-nhan-hieu-tap-theche-song-cau-d1b01c2/