By the end of 2023, Apple officially surpassed Samsung to become the most popular smartphone brand. The Korean giant was forced to respond strongly with the flagship Galaxy S24 series.
However, it was revealed that Samsung chairman Lee Jae-yong, during a high-level meeting in early January 2024 with the group's leaders, expressed dissatisfaction with the "innovations" of the S24 series, making him implicitly acknowledge the iPhone's dominance in the smartphone market.
Samsung Galaxy S24 series was criticized by Samsung president for lacking creativity. Photo: Reuters
Recently, Samsung has also been criticized for its lack of product innovation and its “gradual upgrade” strategy. Meanwhile, Chinese phone companies have shown more flexibility with products with high specifications but priced at the same or even lower than the Galaxy series.
According to Sammyfans, at the meeting, Chairman Lee played a pre-prepared video that included Samsung users' thoughts and wishes for the company. The video is said to include a comparison between Samsung and its competitors.
The head of South Korea’s largest technology conglomerate stressed that the company must think from the customer’s perspective. GizChina.it also reported that Mr. Lee told his subordinates that, in this respect, “Galaxy smartphones are more disappointing than iPhones.”
At the same time, he asked the division's executive presidents to optimize and deliver the services users most desire, such as generative AI and other technology trends.
The South Korean conglomerate is said to have hired a Mercedes expert to take on the role of Galaxy design chief. Rumors suggest that the Galaxy S25 will have fundamental design changes compared to the S24, S23 and S22.
Before the S25 launches, Samsung is expected to release new flip phone models around July this year.
The Viet (Source: Synthesis)
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