Online market at peak Tet

Right after Black Friday, brands simultaneously opened sections dedicated to Tet products on e-commerce platforms, "racing" to launch promotions and attractive gifts.

Although it is not yet the New Year, Lunar New Year products such as Ao Dai, yếm, and Tet fashion accessories are already "on air". The shopping atmosphere on the Internet online market bustling with deep deals, free shipping...

Shop early for Tet to get cheap items at good prices

Online markets offer many attractive promotions near Tet - Photo: BE HIEU

With the desire to own a sparkling Tet photo album to show off on social networks, Ngoc Trang (23 years old, living in Go Vap, Ho Chi Minh City) started her Tet shopping plan from mid-November. Not only buying Ao Dai, Ngoc Trang also invested in accessories such as hairbands, earrings, handbags... to look the most beautiful in photos.

Trang said that renting an ao dai usually costs about 100,000 VND/time, but there is a limit on the time of use and the effort required to return the item. Instead, for just over 200,000 VND, she owns a trendy ao dai. "If you are willing to hunt for items during livestreams or discount events like 12-12, the price can be even cheaper," Trang shared.

Not only Ngoc Trang, according to a report by the market data analysis company Metric, in recent years, ao dai with prices ranging from 200,000 - 350,000 VND is the segment most favored by Vietnamese consumers.

In the 9 weeks before Lunar New Year 2024, Ao Dai sales on Shopee reached 213 billion VND, an increase of 242% compared to the same period in 2023. Sales volume reached 924,000 products, an increase of 269%. The period from 2-4 weeks before Tet is considered the golden time to shop for Ao Dai.

Not only fashion, beauty products such as skin care and hair care cosmetics are also sought after by young people early to "renovate" their beauty for Tet. Nguyen Thi Lan (24 years old, District 3) said that during the 12-12 sale, she hunted for many cosmetic products at bargain prices through a famous KOL's livestream. "I was very satisfied when I bought a jar of anti-breakage hair conditioner for only 183,000 VND, while the original price was 430,000 VND," Lan shared.

According to Lan, shopping through e-commerce platforms not only helps save costs but also comes with many attractive gifts. For example, buying skin care cream often comes with a small trial version, convenient to bring back to the hometown or travel during Tet.

Focus on after-sales service and quality to compete

Catching up with the trend of early Tet shopping, many fashion brands have quickly launched festive products. Ms. Ngo Luong Thao Nguyen, representative of Mieu Fashion, shared that the brand introduced the Tet collection on Black Friday and actively promoted it through platforms such as TikTok, Shopee, and Facebook to reach customers.

Similarly, Mr. Bui Huu Nghia, founder of Vicolas - a brand specializing in e-commerce, said that the company has launched a Tet fashion collection with products such as modernized ao dai, skirts and pants. The prices of the products range from 400,000 - 500,000 VND/set, targeting the mid-range segment. Mr. Nghia predicted that the peak shopping season will take place from January 2025, especially from January 3 to 15.

Facing fierce competition from cheap Ao Dai on e-commerce platforms, Vicolas focuses on improving product and service quality, and applying promotional programs such as buy 2 get 1 free, same price, 50% discount. Good after-sales policy is also a prominent competitive advantage of the brand.

Mr. Ngo Van Hung, representative of the V-sixtyfour brand, said that to welcome the Lunar New Year 2025, the brand will launch a collection of 30 new products. The highlight is the ao dai design made from jean material, introduced to consumers for the first time.

Anticipating that 2025 will continue to be difficult with the trend of saving money, V-sixtyfour has adjusted product prices, reducing 10-15% compared to last year but still ensuring quality and durability. The brand also launched promotional programs such as 20% discount for new customers, lucky draw with prizes worth up to 500,000 VND.

In addition to traditional stores, V-sixtyfour focuses on investing in online sales channels, especially through livestreaming - a popular form of shopping. The brand organizes "mega lives" twice a month with the participation of famous KOLs, while the staff conducts small livestreams three times a week to maintain customer connections.

Mr. Hung expects revenue from online channels to increase by 40% and offline sales to increase by 30%, helping total revenue for the 2025 Tet season increase by 80% compared to normal days.

Source