Flamingo Holdings' strategy to awaken 'sleeping' lands

VnExpressVnExpress24/01/2024

Every place Flamingo Holdings sets foot in quickly changes, creating effective business products, bringing sustainable profits to customers.

After 28 years of development, Flamingo Holdings has persisted with its strategy of awakening "sleeping" lands. Every place this investor has set foot in has seen a transformation, from economic growth, job opportunities to tourism breakthroughs.

The "sleeping" lands awaken

20 years ago, Dai Lai (Vinh Phuc) was a strange name to tourists. When Flamingo Group started implementing its first project, this place was still wild, unexploited, with only wild grass, barren land and no human footfall. Few people imagined that this land would become a famous tourist destination, attracting domestic and foreign tourists.

Flamingo Dai Lai Resort is the first footprint of this group on the journey to change the wild land into new tourist centers. Amidst the charming landscape, fresh and cool climate, rich terrain and ecosystem, special landscape planning, Flamingo Dai Lai impresses with its luxurious villa system. The products are built in the green architectural style "Forest In The Sky", both different and close to nature. This place integrates a series of diverse utilities, meeting the needs of dining, entertainment, and health care of visitors.

Since its inception, Flamingo Dai Lai has attracted millions of visitors, helping Phuc Yen, a small town, gradually develop its socio-economic potential, becoming a key economic city of Vinh Phuc. The project also creates jobs for thousands of local workers.

Flamingo Dai Lai Resort seen from above. Photo: Flamingo Holdings

Flamingo Dai Lai Resort seen from above. Photo: Flamingo Holdings

After the success of Dai Lai, this investor continues to impress with the Flamingo Cat Ba project (Hai Phong). Rich in tourism development potential with blue sea, white sand, and golden sunshine, Cat Ba has not been able to break through for many years.

Flamingo Cat Ba has brought new vitality to this place, contributing to raising the position of Cat Ba on the domestic and international tourism map. The first year of Flamingo Cat Ba's operation was also the first time Cat Ba topped the list of most searched destinations on Google in 2020.

Every year, Cat Ba welcomes millions of domestic and foreign tourists. Visitors here are impressed by the Forest In The Sky tower, with tens of thousands of green trees placed on the upper floors.

Visitors can enjoy dozens of 5-star amenities that make up the Flamingo brand, such as a restaurant - bar system, health and beauty care center, filling the need to experience high-class services that were once lacking here.

Flamingo Holdings' efforts to transform lands have been recognized worldwide through more than 300 awards in the fields of architecture, construction, services, tourism and art.

From a real estate investor and developer, Flamingo has elevated its brand to become a distinct symbol in the market. Recently, the group was honored at the Vietnam Strong Brand Award 2023, Strong Brand - Green Growth 2023 category and Vietnam's Leading Real Estate Developer 2023 - Realtimes Vietnam Awards.

Flamingo Holdings’ newly launched projects have attracted and received much love from customers. The shopping cart quickly ran out when the project was announced to the market.

The presence of the brand also helps the local real estate market develop. Many investors benefit greatly when the project is put into stable operation. The sharp increase in the number of tourists creates a stable cash flow for villa owners...

Flamingo Cat Ba project seen from above. Photo: Flamingo Holdings

Flamingo Cat Ba project seen from above. Photo: Flamingo Holdings

Period   looking forward to new projects

Not stopping at Dai Lai or Cat Ba, Flamingo Holdings continues to set foot on many new lands.

Tuyen Quang, Thanh Hoa, and Ha Nam are expected to become new destinations for the tourism industry as Flamingo Holdings continues to invest capital.

No longer traditional heritage lands, Tuyen Quang, Ha Nam, Thanh Hoa are gradually transforming themselves, becoming new vibrant destinations, check-in, dining, entertainment, health, and festival spots that are attractive enough for millions of tourists.

In Thanh Hoa, the Flamingo Ibiza Hai Tien project is expected to bring positive changes, helping local tourism to make a breakthrough like what Flamingo Holdings did in Dai Lai (Vinh Phuc) and Cat Ba (Hai Phong).

Located on the coast of Hai Tien with its wild beauty, the project "dresses up" this place with a modern touch on the indigenous culture. Spacious roads, existing villas and a chain of high-class utilities turn this place into a colorful city, a vibrant coastal tourist complex. The series of festivals expected to be launched soon promises to help this place attract tourists all four seasons.

The Flamingo Ibiza project is gradually taking shape on the coast of Hai Tien. Photo: Flamingo Holdings

The Flamingo Ibiza project is gradually taking shape on the coast of Hai Tien. Photo: Flamingo Holdings

In Tuyen Quang - where the Tan Trao national heritage site complex welcomes tens of millions of visitors each year, there is another project with a unique architecture - Flamingo Heritage Tan Trao City.

Inheriting the architectural styles "Flamingo Flower & Forest in The Sky" and "Flamingo Art Color Design" of Flamingo combined with indigenous features - brocade motifs, the project promises to create a highlight in the tourism and real estate market of Tuyen Quang.

The project also owns a chain of unique amenities, expected to be enough to keep tourists staying longer, both renewing the tourism industry and bringing sustainable profits to the owner.

Coming to Ha Nam, Flamingo Holdings hopes to create a business center called Flamingo Golden Hill. The main roads are colorful, the villas have unique architecture, promising to change the appearance of this place.

Flamingo's efforts in creating new destinations in the midst of heritage land have been recognized by many awards. The 2023 Livable Project Award for Flamingo Heritage Tan Trao City, the 2023 Real Estate Asia Awards for Flamingo Golden Hill project - Urban Area Project of the Year category and the 2022 IPA International Real Estate Award for Flamingo Ibiza - Best Complex Architecture category.

In addition, Flamingo Holdings has achieved rapid construction progress, with many items exceeding initial commitments. For example, in less than two years, the Flamingo Ibiza Hai Tien project has completed the exterior of the villa area, and the utility system has entered the final stage before being put into use in 2024. The project is preparing to start phase 2 with many new products.

To optimize business benefits for owners, this enterprise offers policies with low investment capital, supporting customers from design, contractor supply, equipment purchase to operation. Many festivals, tourism stimulus programs, and cheap combos are deployed to attract customers all year round.

"We cherish the goal of attracting a large number of tourists and helping them have the most complete experiences at the projects, aiming at the final result of maximizing the efficiency of investors' self-employment activities," the investor representative emphasized.

Hoai Phong

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