Identifying propaganda work as the top priority task in concretizing and bringing Resolution No. 17-NQ/TU dated October 30, 2023 of the Provincial Party Executive Committee "On building and promoting cultural values and human strength of Quang Ninh to become an endogenous resource and driving force for rapid and sustainable development" (referred to as Resolution 17-NQ/TU) into life, recently, the Youth Union at all levels from From the province to the grassroots level, we have been proactive, flexible, creative, and diversified in effective forms of propaganda and communication, creating a widespread influence among youth and people.
On November 23, Ha Long City Youth Union organized the art program "Hoa Bay - Ha Long: City of Flower Seasons" attracting a large number of young people and people to participate. Through the special art performances, it demonstrated innovation and creativity in propaganda methods, mobilizing union members, youth (YVTN) and people from all walks of life to respond to and participate in the implementation of the Project "Ha Long - City of Flowers"; "Ha Long - City of Festivals". From here, it contributes to promoting the image of the heritage city, culture, and people of Ha Long, creating attractive tourism products at the end of 2024, meeting the needs of enjoyment, exchange, and entertainment of people and tourists.
Mr. Nguyen Tuan Thang, Secretary of Ha Long City Youth Union, said: The art program is also a practical activity in response to the communication campaign "Youth volunteers, creativity participate in developing culture, people rich in Quang Ninh identity" launched by the Standing Committee of the Provincial Youth Union - Secretariat of the Vietnam Youth Union of Quang Ninh province. At the program, the City Youth Union awarded the decision to establish the Club "Developing the Music - Culture - Arts Community of Quang Ninh" with the goal of promoting and spreading the love of art in the community. This club will be a bridge for individuals, especially young people, to find their passion and discover their talents, have the opportunity to exchange, learn, and build a rich and healthy cultural environment.
Communication campaign "Youth volunteers, creatively participate in developing culture, people rich in Quang Ninh identity" The purpose is to propagate, thoroughly grasp, deploy and seriously, effectively and substantially implement the viewpoints, goals, tasks and solutions of Resolution No. 17-NQ/TU through the building of a cultural communication movement in Quang Ninh province, mobilizing the active participation of young people and people of Quang Ninh in general in the production and storage of cultural communication products of the province. Thereby, promoting the highest role and responsibility of the Youth Union organization, the role of young people in participating in building and developing a culture rich in identity, associated with quickly narrowing the gap between rich and poor and regional differences, contributing to building Quang Ninh province with the following characteristics: "Beautiful nature - Unique culture - Civilized society - Transparent administration - Developed economy - Happy people".
The communication content will focus on promoting and introducing: Culture and people of Quang Ninh; Quang Ninh tourism potential, attracting investment in tourism development, management of tourism service activities, efforts to build a safe and friendly tourism environment for tourists; attractive tourist destinations; communication about cuisine, culinary culture; system of famous landscapes, historical relics, culture, traditional arts... of Quang Ninh. At the same time, communication about revolutionary action movements and youth works contributes to promoting the pioneering role of the youth of the whole province in building and developing the culture and people of Quang Ninh.
Accordingly, the campaign includes two major activities: Building a movement and cultural communication trend "Quang Ninh in my eyes is..." to call for the participation of young people and the public in creative innovation and cultural communication activities of Quang Ninh province on social networks; and building a digital map "Quang Ninh - cultural colors" created by 140,000 Images, videos, clips about culture and people of Quang Ninh to spread and highlight the culture, people, and qualities of the new generation of Quang Ninh youth.
Along with the special communication campaign, propaganda work through branch activities, thematic activities, extracurricular activities, staged programs, cultural exchanges... are creatively implemented by the Youth Union at all levels in the province, such as: The contest "Journey to connect and spread cultural values, people of Quang Ninh"; the journey "Student Youth Station - Exchange of student clubs, teams, groups"; the forum "Aspiration to contribute - Youth's way of life"...
In addition, propaganda work through mass media, website systems, and social networks continues to be promoted by the Youth Union at all levels, especially through the columns "Following Uncle Ho's footsteps", "One good news every day, one beautiful story every week", "Electronic diary of youth following Uncle Ho's words" ... has promptly commended typical examples of young people in the fields of study, scientific research, labor production ... Thereby, contributing to spreading the image, building the model values of Quang Ninh youth in the new period with aspirations to rise up, steadfast courage; constantly creative and pioneering in action.
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