Recently, Chicilon Media has launched a completely new resource upgrade and integration plan, aiming to scientifically allocate advertising resources, improve advertising cost efficiency and provide administrators with more accurate and optimal brand communication strategies.
This plan focuses specifically on re-evaluating and adjusting advertising assets in Class C buildings and assets with high rental costs but low efficiency, to ensure that advertising is broadcast accurately to the target audience.
In response to marketing managers’ concerns about advertising performance, Chicilon Media dismantled equipment in 62 Class C buildings, dismantling 415 screens. These assets were mainly located in remote suburban areas, were low-grade buildings, or had high rental costs leading to low advertising ROI.
Through this optimization, Chicilon Media focuses coverage on building areas with higher performance and wider coverage, ensuring that advertisers can optimally reach their target audience at lower costs, thereby significantly improving advertising effectiveness.
This precise integration of resources helps avoid wastage in advertising, ensuring that each investment brings maximum market efficiency. Advertisers can not only reach their target audience through quality media channels, but also increase brand awareness and credibility in the market.
Chicilon Media is steadfast in its standards of exploiting and installing high-quality resources.
Compared to some of its competitors, Chicilon Media’s approach stands out with its focus on real effectiveness. While some competitors only focus on increasing numbers, trying to attract customers with false promises of discounts or free airtime, but not paying attention to advertising effectiveness.
They place screens in ineffective locations such as areas far from the elevator entrance on the ground floor, on all floors from the G floor up, or in elevators, areas with low traffic and low advertising effectiveness, which cannot benefit advertisers and even damage the brand image.
On the contrary, the integration of Chicilon Media's resources not only improves efficiency but also ensures return on investment (ROI) for advertisers. Through strict management, advertisers can get immediate brand effects, while enhancing long-term brand influence, consolidating competitive advantages in the market.
Chicilon Media always maintains transparency and openness in cooperation. Marketing managers can monitor the adjustment of advertising resources and give feedback on effectiveness at any time. For ineffective resources, Chicilon Media has also proactively adjusted or dismantled to ensure optimal advertising effectiveness.
This resource upgrade not only strengthens Chicilon Media's leading position in the building advertising field, but also provides marketing managers with a more competitive solution.
By continuously optimizing resource allocation and precise advertising strategies, Chicilon Media helps brands achieve higher profits and have stronger influence in the market, pushing the advertising industry into a new stage of precise and effective communication.
*Information provided by Chicilon Media
Source: https://vtcnews.vn/chicilon-media-no-luc-toi-uu-hoa-tai-nguyen-toa-nha-nang-cao-hieu-qua-quang-cao-ar903164.html
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