The secret to helping brands reach customers effectively

Elevator advertising is becoming more and more popular thanks to its unique advantages that help brands reach consumers effectively and in the long term.

Build a strong impression with high frequency of exposure and maximum focus

Elevator advertising takes advantage of the high frequency of exposure in a distraction-free environment. With millions of people using elevators every day, passengers are often in a confined space for 30 seconds to several minutes, with little choice but to look at the advertising screen. This environment gives brands the opportunity to continuously engage with viewers, creating a deeper impression.

Digital display system in elevator lobby by Chicilon Media.

Ensures comprehensive reach, with no skipping or blocking of ads

Elevator advertising has no skipping or blocking features. Each time the screen appears, the message is fully conveyed to the viewer, ensuring brand presence. This helps the campaign reach more consumers over a longer period of time without interruption.

Optimize cost efficiency, reach the right high-value audience

Another outstanding advantage of elevator advertising is the ability to reach a high-value target audience. Elevator screen systems are often installed in high-end residential areas and office buildings, where viewers have middle and high incomes. This group of customers not only has strong spending power but also tends to be loyal to quality brands and products.

Being present in this space helps brands ensure that their messages reach the right audience effectively, optimizing advertising costs and increasing return on investment (ROI).

Maximize focus, distraction-free environment

One of the main strengths of elevator advertising is the distraction-free environment. In a closed space, passengers have little choice but to take in information from the screen. This creates the ideal environment for brands to make a lasting impression on viewers, while increasing the likelihood of remembering the message.

Enhance brand awareness with a wide and fast coverage network

With Chicilon Media’s network of 40,000 elevator screens, brands are able to reach a large target audience on a continuous basis. Elevator advertising screens are not only present in high-density residential areas but also appear in office buildings, helping brands quickly integrate into consumers’ daily lives, providing quick access and increasing brand awareness in a short period of time.

Elevator Advertising – a Strategic Choice in the Digital Age

In a context where consumers’ attention is increasingly divided between multiple channels, elevator advertising has emerged as a unique and effective medium. From the ability to reach directly, ensuring viewers’ attention, to the ability to convey messages strongly and continuously, elevator advertising is proving to be a strategic choice to help brands affirm their position in the market.

With the presence of 40,000 Chicilon Media screens, elevator advertising not only meets the need for accessibility but also brings outstanding efficiency, promising to become a powerful tool to help brands reach new heights in their development journey.

*Information provided by Chicilon Media.

Chicilon Media

Source: https://vtcnews.vn/secret-to-help-brands-cham-den-khach-hang-mot-cach-hieu-qua-ar904400.html