How to make a brand stand out in the age of information explosion and effectively reach the target audience has become the key to marketing strategy.
According to the prestigious international market research organization NielsenIQ, up to 91 enterprises in the list of Top 100 largest enterprises in Vietnam choose Chicilon Media's elevator communication as a promotional platform.
This not only demonstrates Chicilon Media's leading position in the Vietnamese market but also highlights the unique value of elevator media as an effective advertising channel.
Experts recognize the effectiveness of Digital Elevator Media channels.
Four core advantages of elevator communication
Mandatory in closed space
The core advantage of elevator advertising lies in the closed environment, where viewers cannot avoid being exposed to advertising content in the elevator.
In a broadcast space without external interference factors, advertisements will have longer display time, which significantly improves the advertising information access rate and brand recall.
Accurate coverage of middle and high-end consumer groups
Chicilon Media's elevator media network covers most office buildings and mid- and high-end residential areas in Vietnam, with the main target being people working in office buildings and middle- and high-income families.
Compared with traditional advertising channels such as TV, Internet and outdoor billboards (large LED screens), elevator media can accurately reach the target audience of core consumers, bringing more effective brand visibility and consumer conversion rate to advertisers.
High and continuous broadcasting frequency helps increase brand awareness
Elevators are essential infrastructure in cities, used frequently and even multiple times a day by people, creating continuous advertising opportunities.
Repeated exposure helps brand information gradually penetrate the audience's mind, forming long-term brand awareness and increasing influence in the market. This effect is something that no traditional media can replace.
High-end space helps enhance brand image
Elevator media not only covers a wide area but also focuses on high-end commercial and residential areas in Vietnam, enhancing the brand image of advertisers. These high-quality broadcasting spaces bring higher added value to the brand, while increasing the return on investment (ROI) for advertising.
Chicilon Media's leading position in the market
With its efforts to develop and innovate in the field of elevator media, Chicilon Media has built a solid leadership position in the advertising market in Vietnam.
Chicilon Media’s elevator media network covers key buildings in major cities in Vietnam, bringing outstanding advertising effectiveness to advertisers. Being selected by 91 out of the top 100 enterprises in Vietnam proves Chicilon Media’s ability to improve advertising performance and market influence.
Chicilon Media's media channel system in mid- and high-end buildings.
The Future of Precision Marketing: Elevator Media is the Indispensable Medium
With the increasing competition in the market, advertisers' requirements for media channels are not only limited to the level of reach, but also focus more on accurately reaching the target audience and actual conversion efficiency.
Chicilon Media's elevator communication with its closed space, high frequency, accurate coverage of viewers and no distractions, has become an important tool in conveying brand messages.
According to Nielsen IQ survey, elevator media not only shows outstanding advantages in promotion but also brings significant effects in brand recognition, contributing to increasing the factor of choosing to buy products of consumers (based on the factor of Willing to purchase). Chicilon Media with wide coverage and accurate access has won the trust of leading enterprises in Vietnam.
Elevator Media: The Ideal Choice for Brand Communication
As a pioneer in the advertising market in Vietnam, Chicilon Media has provided high-quality advertising services to 91/100 leading enterprises in Vietnam. As the demand for precision marketing increases, the value of elevator communication will become more prominent.
For businesses looking to expand their brand awareness and increase their market influence in Vietnam, Chicilon Media's elevator media is definitely the best choice to maximize advertising effectiveness.
*Information provided by Chicilon Media.
Source: https://vtcnews.vn/91-100-doanh-nghiep-lon-nhat-tai-viet-nam-lua-chon-kenh-quang-cao-chicilon-media-ar901992.html
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