CEO Ta Ngoc Hung - one of the pioneers in creating the first cashew milk in Vietnam believes that products from Vietnamese cashew brands need to prioritize sustainability, quality and cultural significance.
Since the launch of Richer Milk cashew milk, it has brought a breath of fresh air to the Vietnamese nut milk market. The product is not only a solution to help the Vietnamese cashew industry have more consumption channels, increase the value of Vietnamese agricultural products, but also a breakthrough in promoting agricultural products, bringing Vietnamese products to the international market. These achievements are thanks to the tireless efforts of CEO Ta Ngoc Hung.
Determined to be a pioneer…
Our country's cashew industry is currently facing a great risk of natural disasters and climate change; fierce competition as Cambodia, West African and East African countries with large land funds are also promoting the development of cashew trees and the processing and export of cashew nuts. Therefore, manufacturers and businesses need to focus on increasing the added value of cashew products, diversifying products to increase competitiveness in the market.
CEO Ta Ngoc Hung
In addition, building a strong value chain, linking and cooperating with domestic and foreign partners is very important to develop the Vietnamese cashew processing industry. In particular, trade promotion needs to be strengthened to expand the market and take advantage of the potential of foreign partners.
Grasping the inevitable needs and trends of the domestic and international markets, CEO of the cashew industry Ta Ngoc Hung has 'turned danger into opportunity' by pioneering the creation and launch of cashew milk product lines. With the desire to increase the value of Vietnamese cashews and bring purely Vietnamese products to consumers, CEO Ta Ngoc Hung affirmed that he will continuously research and develop products derived from cashews containing abundant Omega 3-6-9, bringing many benefits to the heart and brain, specifically including: cashew milk, roasted cashews of various flavors, diet cereals... Recently, in early 2024, his business officially launched a cashew milk line specifically for children called Master Kids. This is a breakthrough in the field of nut milk for developing young intelligence - the generation that holds the fate of the country in its hands. In the business community and those who love cashew products, he is respectfully called the "father" of the first cashew milk in Vietnam.
According to dairy entrepreneurs, CEO Ta Ngoc Hung’s dedication to promoting healthy, sustainable food choices has added a new dimension to the Vietnamese cashew industry domestically and internationally. Thanks to his pioneering efforts, the Vietnamese cashew industry has entered a new phase, with its first branded premium product, cashew milk. His ‘legacy’ will continue to inspire future generations of food entrepreneurs in Vietnam and beyond.
CEO Ta Ngoc Hung believes that products from Vietnamese agricultural brands in general and cashew nuts in particular need to prioritize sustainability, quality and represent the culture of a country. That is, Vietnamese agricultural products need to be grown and produced sustainably, not harm the environment and ensure food safety. In particular, he also emphasized the "sustainability" in creating a source of livelihood for farmers in cashew growing areas, helping them have a stable income from their own sweat and effort after a long time of caring for cashew trees. The quality of the product is also an important factor, ensuring that consumers will have the best products for their health. In addition, the cultural symbol of the products is also a factor that CEO Ta Ngoc Hung is interested in when developing products from cashew nuts. This helps develop Vietnamese culture and creates a different value for these agricultural products. Prioritizing the above three factors will help Vietnamese agricultural products compete in the international market and bring benefits to the Vietnamese people.
… Efforts to promote Vietnamese brands
After officially launching the market, CEO Ta Ngoc Hung brought his Richer Milk and Master Kids cashew milk products to the Gulfood exhibition - the world's largest food and beverage event in Dubai. His products are designed with a pioneering, creative and quality spirit, bringing users a wonderful cashew milk experience. Bringing his products to the international market is an important step in developing the Vietnamese nut milk market. At the same time, it affirms Richer Milk's pioneering position in deep processing of cashews into nut milk in the Asian region.
Previously, CEO Ta Ngoc Hung also introduced and promoted the uniqueness of Vietnamese cashew milk at the Anuga International Food Industry Fair in Germany. His Richer Milk cashew milk product has attracted the attention of many international customers. This product not only has a delicious taste but is also very nutritious and has many health benefits. Introducing and promoting the product at the Anuga Fair is an important step in building the Vietnamese cashew milk brand in the international market. In particular, CEO Ta Ngoc Hung has made efforts to successfully introduce and distribute this superior product to major supermarket chains such as AEON, Lotte Mart, Emart, Fuji Mart, etc.
"I am very proud that cashew milk is loved and trusted not only in Vietnam but also in the international market. However, to bring the brand abroad, we had to overcome many difficulties and challenges. We had to carefully research the regulations and standards of each country to ensure that our products met the requirements of consumers. At the same time, we also had to build an effective marketing strategy to introduce the product to new customers. However, these efforts have all paid off when our products are trusted by reputable retailers around the world and millions of boxes have been sold each year since the launch date. We will continue to develop and bring Vietnamese products to the world to contribute to building a positive image of the country and Vietnamese people globally" - CEO Ta Ngoc Hung shared.
Talking about plans to develop the Vietnamese cashew brand in the future, CEO Ta Ngoc Hung emphasized the importance of promoting and preserving local agricultural products. He said that because they not only contribute to the country's economy but also reflect the country's cultural identity. At the same time, this CEO also expressed his desire to expand his business by combining other Vietnamese crops to include in his milk product line... In addition, he hopes to cooperate with other farmers and producers to create a network of high-quality, sustainable agricultural products that can be consumed in the domestic and international markets.
"I want to raise awareness about the benefits of supporting local agriculture and encourage consumers to choose Vietnamese products instead of imported ones... Because the future of Vietnamese agricultural brands in general and cashews in particular is to prioritize sustainability, quality and cultural significance" - CEO Ta Ngoc Hung affirmed.
With the desire to bring good values to the health and development of children, Master Kids was launched and received great support from parents.
Master Kids is produced entirely from Vietnamese cashews that meet US standards, with a rich Omega 3-6-9 content of up to 1.32 g in 115ml, thus helping children enhance their intelligence and supplemented with D3 and Calcium - a golden duo that helps support X2 height development for children from 3 to 15 years old. The entire production system's operating process will be closed and 100% automated, meeting international standards such as HACCP, ISO 22000.
From the selection of input materials, processing to output products, everything is carefully selected and controlled. Therefore, Richer Milk and Master Kids ensure the safety and maintain the delicious flavor of cashew nuts when they reach consumers.
The name Master Kids affirms that this milk line is the promise of the 'Father' of Vietnam's first cashew milk about a future, bringing superior intellectual development, thereby helping our children become a shining star in the field they are passionate about, becoming talented owners of the country.
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