Canifa received the title of Vietnam National Brand

(Dan Tri) - Canifa Joint Stock Company was awarded the title of Vietnam National Brand 2024, marking its continuous efforts in building and developing Vietnamese fashion brands in the international market.

According to the company representative, this title is not only a recognition of the values ​​that Canifa brings to the fashion industry but also a motivation for the brand to continue to reach out, contributing to raising the level of Vietnamese fashion on the world map.

Canifa was awarded the title of Vietnam National Brand 2024 (Photo: Organizing Committee).

Persistent with the mission of "Bringing the joy of dressing beautifully to millions of Vietnamese families", in the business journey based on "True Value" for nearly 25 years, Canifa said that it has constantly innovated and created, bringing quality fashion products trusted by consumers and partners. "On that journey, Canifa is proud to represent the quintessence of "Vietnamese Quality - Vietnamese Soul" and the positioning of "Fashion for all". This is the factor that helps Canifa understand the needs of customers and at the same time connects people closer together through a friendly, positive and joyful fashion experience. This certification is a great motivation for Canifa to continue to affirm its position, bring sustainable value and accompany the development of the community", the company representative shared.

Canifa operates with the orientation "Vietnamese Quality - Vietnamese Soul" and the positioning "Fashion for all" (Photo: Canifa).

Canifa is committed to putting "green" and sustainable factors in production at the center of development. With a complete value chain from research and development, laboratories, factories to a widespread retail system. On that journey, Canifa pursues industry-leading quality standards through cooperation with international partners such as: raw materials from the Cotton Association USA, Australian wool, Disney image copyright, and international certificates on energy saving and environmental protection. In parallel with improving product quality, Canifa constantly strives to develop an autonomous information technology system and promote digital transformation in operational management to create new values ​​and improve customer experience, towards sustainable development.

Canifa Van Giang Complex received LEED certification since 2019 (Photo: Canifa).

Ms. Doan Thi Bich Ngoc, General Director of Canifa brand, shared: "The title of National Brand 2024 is not only a source of pride but also a motivation for Canifa to continue investing and improving the quality of products and services, thereby contributing to affirming the position of Vietnamese brands in the international market". According to Canifa representative, the brand is committed to continuing to innovate and create to bring quality fashion products to consumers, accompanying community development projects, worthy of the title of Vietnam National Brand. After more than 20 years of development, Vietnam National Brand is a special, long-term trade promotion program of the Government to build and develop national brands through product brands. The program not only honors typical product brands and businesses representing Vietnam National Brand, but also contributes to affirming Vietnam as a country with high-quality goods and services, with strong competitiveness in the international market. The criteria system for selecting the Vietnam National Brand Certification is tightly and strictly established, requiring businesses to be well prepared and apply green, environmentally friendly technologies throughout the entire production process, thereby contributing to the mission of building a Vietnamese brand that is friendly and responsible to the environment. In 2024, the program will announce 190 businesses with a total of 359 recognized products. Through this certification, the program encourages businesses to share and pursue the core values ​​of "Quality - Innovation, Creativity - Pioneering Capacity".

Dantri.vn

Source: https://dantri.com.vn/kinh-doanh/canifa-nhan-danh-hieu-thuong-hieu-quoc-gia-viet-nam-20241112184145624.htm