2024 is a shining milestone on Canifa's proud journey

(Dan Tri) - As a familiar brand to many generations of millions of Vietnamese families for nearly 25 years, Canifa representative said that the company has closed the brilliant 2024 journey with many major awards, affirming its leading brand position.

Mission efforts bring real value

Being steadfast in true values ​​has long been Canifa’s sustainable guiding principle. This is reflected in every aspect of the brand’s development. From a closed production system with strict processes and international quality standards, CANIFA demonstrates meticulousness in every step.

Focusing on implementing the commitment to green development with Vietnamese people, Canifa Van Giang complex is a clear demonstration of the efforts for sustainability when achieving the international LEED certification for positive impacts on the living environment. At the same time, Canifa is a long-term prestigious partner of Cotton USA - the American Cotton Association - the main supplier of raw materials for Canifa products. Each mark is a demonstration that Canifa is constantly striving to bring users products of optimal quality.

Canifa Van Giang Complex - A closed production system that achieved LEED certification for its positive impact on the living environment (Photo: Canifa).

Grand Prizes

In November 2024, Canifa received the National Brand certification - a title awarded from the Government's only and long-term trade promotion program.

2024 also marks the journey of 2 consecutive years that Canifa has received the title of "Innovative Brand" (ICA) within the framework of the Better Choice Awards - an award presented by the Ministry of Planning and Investment in collaboration with the National Innovation Center (NIC).

Closing the 2024 journey, Canifa registered its name at the "Human Act Prize" award to honor sustainable contributions to society.

''The three awards mark the position of the fashion brand and are a strong affirmation that Canifa is always steadfast in honoring everyone's right to dress beautifully, so that all Vietnamese people can be confident in the highest quality made in Vietnam products, anytime, anywhere,'' said the brand representative.

Canifa achieved National Brand certification from the Government's trade promotion program.

Canifa received the title of "Innovative Brand" within the framework of the Better Choice Awards.

Canifa won the award "Brand for Community Action".

Challenges create innovation momentum

For Canifa, the journey to reach shining marks is not a smooth road. Like many other domestic brands, Canifa in 2024 had to face challenges and difficulties.

As the economy recovers from the Covid-19 years, the historic Typhoon Yagi has left the brand facing a severe natural disaster and a chain of consequences to overcome.

In the context of declining purchasing power and fierce competition, Canifa said it has chosen to confront and constantly innovate to continue building a sustainable brand. Grasping consumer trends, Canifa proactively applies new technology to the business system, typically the C-live Video call application in sales consulting, along with the E-Popup system - a unique hybrid sales channel in the fashion industry, to proactively bring convenience to consumers and optimize the intuitive, modern, personalized shopping experience.

In addition to the technological highlight, the perseverance in listening and understanding customers has become an advantage for Canifa to promptly develop and capture consumer needs, ensuring satisfaction in product and service experience.

Honoring and spreading "Vietnamese Quality"

With a team of experienced people combined with young elements, Canifa in 2024 has brought a new image, born from creativity. The highlight is the collection "Connecting Pride", where the lens of the young generation of Vietnam depicts love and national pride in a unique way. The collection was launched by Canifa with a fashion show taking place within the framework of Vietnam International Fashion Week and left many memorable impressions.

''Maintaining the mission of honoring Vietnamese qualities and breathing life into each product the connection between Vietnamese pride and modern fashion spirit, it can be said that 2024 is a turning point for Canifa when getting closer to customers with a youthful, dynamic image and not afraid to make breakthroughs'', the brand representative shared.

Image of the "Proud Connection" collection on the catwalk of Vietnam International Fashion Week.

Steady steps for community values

2024 marks the 20th anniversary of the birth and development of "Canifa for the community", a campaign maintained by every generation of Canifa people to bring positive values ​​to the community.

The relief and recovery campaign after the storm was launched by Canifa in a timely manner and contributed to the people in the flooded areas. 2024 is also the 10-year milestone of the "Red Blood Drops" program, the annual blood donation campaign at Canifa.

Source: https://dantri.com.vn/kinh-doanh/2024-la-cot-moc-toa-sang-tren-hanh-trinh-tu-hao-cua-canifa-20250124203117604.htm