Fashion brands simultaneously launch collections honoring Vietnamese identity

Coincidentally, at the end of the year, major fashion brands simultaneously launched their Fall Winter 2024 collections, all aiming to honor Vietnamese cultural identity and patriotism with unique marks.

Uniqlo launches a collection with motifs recreating images with strong Vietnamese identity.

At the end of the year, many fashion brands simultaneously launched their Fall Winter 2024 collections with unique imprints from ideas to patterns and materials. It is worth noting that the creative inspiration for the designs is all aimed at honoring Vietnamese cultural identity and patriotism.

Uniqlo honors Vietnamese cultural identity

The representative of the global fashion retail brand Uniqlo from Japan has just officially announced the launch of the 5-year milestone celebration program in Vietnam, starting from November 29 to December 5. With the message "Thank you Vietnam - Always keep the trust," the program includes a series of activities to express gratitude to customers, along with exclusive gifts taking place throughout Uniglo's retail and online stores.

Uniqlo Vietnam General Director, Mr. Nishida Hideki, said that on this meaningful occasion, Uniqlo has cooperated with The Walt Disney to launch a special collection exclusively for the Vietnamese market, called “Mickey Mouse in Vietnam.”

Inspired by traditional cuisine and costumes, the collection features patterns that recreate images imbued with Vietnamese identity, from conical hats, ao dai, to dishes such as bread, fried fish and beef balls, thereby honoring the uniqueness of Vietnamese street culture.

The “Mickey Mouse in Vietnam” collection includes 4 designs for men and women, officially available at all 26 Uniqlo retail stores in Vietnam and online stores from today, November 29.

“Mickey Mouse in Vietnam” collection exclusively for the Vietnamese market.

In addition, Uniqlo also collaborated with young artist Chung Pham to realize the idea in the new collection “UTme! Folklore Chronicles.” With the theme “Folklore Chronicles,” the collection includes four unique patterns, inspired by Vietnamese folk culture.

Familiar images such as to he, a pair of shoulder poles, a cyclo and water puppetry are vividly recreated in each motif, bringing a unique, familiar yet impressive and modern cultural breath.

“As a Vietnamese, I am proud to say that Vietnam is a country with a unique folk culture that many people do not have many opportunities to access. From the perspective of a young person, and also an artist who loves using folk materials to express through the language of painting, I wish to bring these long-standing cultural features closer to many young people and international friends,” shared young artist Chung Pham.

The collection “UTme! Folklore Chronicles” will be officially available at 4 stores in Hanoi and Ho Chi Minh City, from November 29.

Vietnamese folk motifs will appear on Uniqlo designs.

Canifa “Connecting Pride”

Canifa by Ha Le brand has just launched the Fall Winter collection "Proud Connection" with designs imbued with Gen Z, inspired by strong patriotism.

The designs aim at a dynamic, youthful and environmentally friendly lifestyle, connecting traditional values ​​with a spirit of constant creativity. In particular, the collection is a harmonious combination of practicality, contemporary fashion aesthetics and strict product quality standards from the creative team.

The designs in the collection are not just clothes but also a call for young people to express their feelings of patriotism through impressive slogans such as "Love the country first!" "Love the country from the cradle," "Control is the beginning of a career" ... reflecting a strong spirit of national pride. The dusty, youthful, vibrant street designs harmoniously combine tradition and modernity, like a breath of fresh air when accompanied by fashion messages imbued with Gen Z.

The surprise appearance of designer Cao Minh Tien as a performer made the stage and the audience more exciting. Not only the trendy costumes, Canifa also conveyed national pride through each step of the models. In particular, actor Minh Tiep’s family with a modern and dynamic style appeared on the runway, contributing to highlighting the fashion spirit of “Connecting Pride.”

With meticulous investment from materials to design lines, this collection of Canifa continues to affirm its position in the domestic fashion industry. Closing the collection performance was an emotional harmony between Divo Tung Duong and "Em be Chat" Xe Xe in the song "Mot vong Viet Nam" which brought deep and touching emotions to the capital's fashion lovers. The song fully conveyed the spirit of "Proud of Vietnam" that the collection wanted to convey.

It can be said that Canifa by Le Ha has affirmed its identity through unique performances, combining fashion, music and street dance, bringing a special artistic experience and contributing to connecting people with Vietnamese culture.

Where women can be themselves: Proud, confident and gorgeous

With the new collection “Tears of Gold,” the Cem brand has brought fashionistas into a space that is both elegant and depicts the seductive beauty of women.

The designs are a combination of metallic gold and mysterious black, honoring the beauty of "half the world." Cem's Fall Winter 2024 collection offers sexy, seductive designs in contrasting colors but no less elegant and luxurious.

The designs are flexible, soft and graceful at first glance but are boldly and delicately cut. All creations are iconic, with the Cem brand wishing to convey a strong statement about the confidence and pride of women.

Boat neck and puff sleeve shirts are especially "promoted" by Cem fashion house in this season's collection. Shirts with elegant boat necks not only enhance the noble beauty but also create confidence and luxury for the wearer. Puff sleeves combined with elaborate embellishments bring a classic yet modern and impressive look to the outfit.

In addition, fringe material is also a characteristic element in this collection. From charming casual dresses to gorgeous party designs, “Tears Of Gold” has brought a proud, sophisticated and charming beauty.

One of the highlights of the collection launch was the professional performance of the “big sister of the model village.” Supermodel Thanh Hang in a gorgeous outfit with the style of a classy, ​​trendy lady who always knows how to master the game. This mysterious black party “masterpiece” was hand-embellished with crystals and left an impression thanks to the smart outfit combination with a fur coat as the highlight.

Through “Tears Of Gold,” the Cem brand wishes to convey a message of honoring the beauty of women; not only sending a strong statement about the confidence and pride of women, the collection is also a destination for ladies who love beauty, cherish splendor and glamour./.

(Vietnam+)

Source: https://www.vietnamplus.vn/cac-thuong-hieu-thoi-trang-dong-loat-ra-mat-bo-suu-tap-ton-vinh-ban-sac-viet-post996207.vnp