It is noted that since the beginning of June 2023, a number of foreign enterprises have entered the Vietnamese market in general and Ho Chi Minh City in particular, and assessed this as a potential destination to develop and expand operations in the Asian region.
Meanwhile, global brands that have been operating in the domestic market for many years have continuously affirmed their value in the Vietnamese market and made successful marks, creating a strong wave of influence and expecting positive signals from the market in the second half of this year.
Regional technology destination
Mr. Thanussak Thanyasiri, CEO of KASIKORN Business-Technology Group (KBTG) in Vietnam, said that the orientation of KBTG Vietnam is to develop software, create innovations in finance, technology... to facilitate the business activities of KBank and corporate customers in Thailand, Vietnam, and other ASEAN countries.
Recently, KASIKORN Business-Technology Group (KBTG) has established KBTG Vietnam Company, which is also the third center of KBTG in Asia, to attract IT talents and support the Regional Digital Expansion strategy of KASIKORNBANK (KBank).
The company is expected to attract more than 500 employees in the next 3 years to make KBTG a leading technology company in the region, and at the same time a stepping stone for KBank's goal of becoming one of the top 20 banks in Vietnam by 2027.
KBTG Vietnam's goal in 2023 is to recruit the first group of 200 IT personnel to ensure software development for KBank and the international business community, and upgrade the K PLUS Vietnam application - KBank's flagship product with more than 600,000 existing users and the main digital banking platform.
In addition, KBTG Vietnam's focus is on developing and distributing software based on the "3S" principle: Speed, Scale and Sustainability. Along with Ho Chi Minh City, KBTG Vietnam has established a second office in Hanoi to access potential technology talent and create employment opportunities for employees in many different cities.
Meanwhile, Mobile World Joint Stock Company (Mobile World) and OPPO Vietnam have just signed a strategic cooperation agreement, specially launching the OPPO A98 product, the fastest and safest charging product in the mid-range segment. In this cooperation, the two sides aim to bring customers quality products with the best prices and incentives compared to products in the same segment in the current difficult economic context.
Mr. Phung Ngoc Tuyen, Business Development Director of Mobile Telecommunications of Mobile World, assessed that with this cooperation event, Mobile World and OPPO Vietnam continue to maintain a deep and comprehensive cooperative relationship with the goal of bringing the best technology products to users and good prices in the new context of the current market. Statistics from the beginning of June 2023 to now, Mobile World has signed strategic cooperation agreements with 4 phone brands and these businesses also affirmed that they will constantly strive to best serve customers, bringing products from the company to users.
Global Retail Imprint
In the Vietnamese market, MM Mega Market has gradually made a big mark and pioneered the development of a special business model - wholesale retail with a wide system in many provinces and cities. Notably, MM Mega Market was honored in the Asia Responsible Enterprise Award 2022 (AREA 2022) in the Green Leadership category of Enterprise Asia, marking an important milestone in the journey to become the leading green retailer in the Vietnamese market.
 |
| In the Vietnamese market, MM Mega Market has gradually made a big mark and pioneered the development of a special business model - wholesale retail with a widespread system in many provinces and cities. |
In recent times, with a sustainable development strategy in Vietnam, MM Mega Market has built and developed a clean, closed food supply chain "from farm to table" since 2005 and is currently operating 5 fresh food transit stations that are considered to be the largest in scale in Vietnam.
Recognizing changes in shopping habits, MM Mega Market officially launched the "Good Price" project and by June 2023 officially reached the milestone of 500 stores nationwide. This is a cooperation model between MM Mega Market and partners who are individual investors who want to own convenience stores, mini supermarkets, or traditional grocery store owners, to build new stores or convert from a traditional grocery model to a modern retail model.
In particular, MM Mega Market's export turnover reached 60 billion VND in 2022 and is aiming for 80 billion VND in 2023 with more than 2,000 tons of agricultural and seafood products. In 2023, MM Mega Market is preparing to export to 4 other markets: Korea, the Netherlands, the US, and Malaysia; at the same time, it is aiming to conquer 2 more demanding markets: Europe and Japan and to markets in the BJC Group's market system.
According to Mr. Bruno Jousselin, CEO of MM Mega Market, the company is steadfast in its sustainable development strategy in Vietnam with the spirit of 3C: putting customers in the heart (Customer Champion) in every action, pursuing continuous innovation (Drive Change) and collaborating for success (Collaboration). Looking back on the 7-year development journey in the Vietnamese retail market, MM Mega Market has continuously increased sustainable values and made its mark as the only and leading wholesale retail giant, prioritizing the digitalization of its operating process system and supply chain, developing an e-commerce platform to bring individual and professional customers the optimal multi-channel shopping experience.
After 10 years of establishment and development, Co.opXtra is a modern retail model formed from the alliance of two leading cooperatives in Vietnam (Ho Chi Minh City Union of Trading Cooperatives - Saigon Co.op) and Singapore (NTUC FairPRice Group), has become a diverse destination suitable for all customers with the initial criteria of "diversity, savings, and fun". The Co.opXtra system is constantly improving its online sales platform; combining with applications Momo, Zalo, Grab, Shopee, Baemin; or updating cashless payment methods to increase more convenient services according to new consumer trends, stimulating customers to shop.
Regarding the 10-year milestone of Co.opXtra, Mr. Nguyen Anh Duc, General Director of Saigon Co.op, Chairman of the Board of Members of Saigon Co.op Fairprice Company Limited, Chairman of the Vietnam Retailers Association shared that the journey of Co.opXtra has proven its important role in the development of Saigon Co.op, as well as showing that the Vietnamese retail market is extremely vibrant and diverse with many choices of goods and services for many different customer segments. Going beyond the joint venture between the two units, Co.opXtra is a symbol of the good diplomatic relationship between Vietnam and Singapore, the most successful cooperation of the international cooperative movement.
The Co.opXtra system has also been diversifying domestic and imported products to serve customer needs. It is expected that by the end of 2030, Co.opXtra will aim to develop 1-2 more supermarkets/year in Ho Chi Minh City and nationwide, while diversifying both direct and online sales channels to suit the digital transformation era.
Source
![[Photo] Prime Minister Pham Minh Chinh chairs Government Conference with localities on economic growth](https://vstatic.vietnam.vn/vietnam/resource/IMAGE/2025/2/21/f34583484f2643a2a2b72168a0d64baa)
Comment (0)