OCOP entities promote online sales channels

Many businesses and cooperatives actively introduce, promote and sell products on social networking platforms.

Thanh Dat High-Tech Agricultural Cooperative (HTX) in Hiep Luc Commune (Ngan Son) focuses on producing melons. After many years, up to now, the cooperative's melons have been granted a provincial-level 3-star OCOP product certificate. To ensure the quality, output and output of the products, members of Thanh Dat High-Tech Agricultural Cooperative regularly promote on social networking platforms such as Zalo, Facebook, TiKToK... Due to regular promotion, the cooperative's products are known and ordered by many people, thanks to which the cooperative has developed stably. In 2023, the cooperative expanded the scale of the greenhouse to more than ^1,000m2 .

Mr. Nong Van Thanh, Director of Thanh Dat High-Tech Agricultural Cooperative: “Every day, my main job is to take care of the melon garden in the greenhouse. At each stage of the melon plant's growth, I take pictures to introduce to customers. From the sowing stage, until the plant is ready to be planted, increasing nutrients for the plant, then pollinating the flowers to checking the sugar content of the fruit... With this method, I have approached and built many regular customers, in addition to stable orders in and out of the province, I have approached many new orders."

Tai Hoan vermicelli, Kunming commune (Na Ri) affirms its brand, is favored by domestic consumers, and has been exported to the Czech Republic market. Despite stable consumption, Ms. Nguyen Thi Hoan and the members of the cooperative still regularly livestream the cooperative's activities on social networking platforms to promote and expand the target audience. When receiving an order, she directly livestreams the product packaging process, both creating trust for customers and promoting the product to many consumers.

Ms. Nguyen Thi Hoan, Director of Tai Hoan Cooperative (Na Ri) livestreams to introduce high-quality Tai Hoan vermicelli products.

Ms. Nguyen Thi Hoan, Director of Tai Hoan Cooperative (Na Ri): "In order for customers to trust and feel secure when using our products, in addition to the strict production process, reputable product quality is the top criterion, we also regularly create beautiful, modern, luxurious designs and packaging for customers to buy as gifts. Currently, the Cooperative continues to build and expand production linkage areas, creating jobs for many local workers."

Online sales include promoting product images on digital platforms, especially livestreaming, which is an effective strategy. Therefore, many organizations and units have trained this skill for economic entities in the province.

Ms. Hoang Thi Muoi, Director of Hoang Muoi Cooperative (Ba Be): “For economic entities in Bac Kan province, the form of selling via live streaming is not popular, they do not have the skills and experience in this form of selling. Therefore, through live streaming practice activities is a practical and meaningful training program”.

Online sales are a supporting activity, promoting the widespread application of digital transformation in trade promotion, narrowing the gap between big cities and localities. OCOP subjects in Bac Kan province are actively approaching digital technology, improving the level of using technology applications on smartphones, ways to participate in digital platforms, livestream skills... to promote product images, products that meet export standards, thereby enhancing the brand value of agricultural products in Bac Kan province.

Huong Ngan Cooperative (Bach Thong) participates in learning about the sales model on digital platforms.

Currently, OCOP products of Bac Kan province have origin traceability stamps. Economic entities have applied science and technology to production and product processing, using Customer Management software, recording indexes and electronic invoices. With production technology and quality products, cooperatives and enterprises have gradually promoted product consumption through social platforms and e-commerce platforms. Actively innovating technology and innovating market approach methods on digital platforms.

Subjects are trained in online sales on social networking platforms.

In order to continue promoting the application of digital technology in production, processing, distribution and consumption of products, in the coming time, Bac Kan province will continue to direct specialized units and sectors to coordinate and support economic entities to accelerate the application of digital technology. Thereby, changing the way of managing, producing and consuming products from traditional to modern and smart, with high economic value.

Up to now, OCOP products of Bac Kan province are gradually changing in design, quality, packaging, ensuring conditions and regulations on stamps, labels, and traceability of products. Accompanying economic entities, sectors, local authorities focus on promoting trade promotion, product promotion, supporting OCOP product entities to master e-commerce skills to enhance interaction between producers and consumers./.

Bich Ngoc

Source: https://baobackan.vn/cac-chu-the-ocop-day-manh-kenh-ban-hang-online-post66931.html