Coffee - between traditional and modern

There, from producers to coffee processing, trading and exporting enterprises are honored, because they have contributed to bringing this specialty flavor everywhere, gradually affirming the Buon Ma Thuot Coffee brand in particular and Vietnamese coffee in general on the world coffee map.

Many people believe that, through 9 Buon Ma Thuot Coffee Festivals, the coffee production and trading community here, together with experts, scientists, and managers (economic, cultural, social), have shared and learned from each other's experiences to improve each step in the roadmap to realize the goal of turning Buon Ma Thuot into a "World Coffee Destination". In each of these steps, the most important thing is to continuously improve the value chain for this strategic industry in terms of production planning as well as processing and exporting based on the mindset and vision of connecting the history of Dak Lak coffee between the two traditional and modern directions.

In this regard, the Standing Vice Chairman of the Provincial People's Committee Nguyen Tuan Ha shared: Many solutions to organize production according to the coffee chain have been actively promoted in recent years. In the production and processing of this industry, there have been quite effective changes. That is the effort to promote the replanting of coffee gardens; continue to invest in building concentrated, specialized clean material areas associated with the development of the processing industry (especially deep processing) to diversify coffee products in the domestic and international markets. In particular, efforts are being made to develop the production of specialty coffee to segment and maximize the value-added chain in new markets at home and abroad. From that orientation, the Dak Lak coffee industry is focusing on applying information technology to the management and sustainable production of coffee.

According to Mr. Trinh Duc Minh, Chairman of Buon Ma Thuot Coffee Association, another important step is that the Provincial People's Committee has proposed the Ministry of Industry and Trade to annually support the national trade promotion fund for Dak Lak to step up promotion and market search; promote coffee products, especially coffee products with geographical indication "Buon Ma Thuot Coffee" to the world market. It is recommended that the State Bank of Vietnam direct commercial banks to prioritize disbursement as well as have interest rate support policies for coffee businesses in the area. The Vietnam Coffee - Cocoa Association also continues to support the Buon Ma Thuot Coffee Association in protecting and developing brands, developing Vietnamese specialty coffee; organizing annual Vietnamese specialty coffee competitions and roasting coffee in a number of provinces and cities across the country.

Mr. Trinh Duc Minh said that the 9th Buon Ma Thuot Coffee Festival this year aims to continue promoting and positioning the Buon Ma Thuot Coffee brand with new, safe and quality products from traditional to modern. Besides the famous delicious traditional roasted coffee, there are also paper filter coffee products using American technology, compressed coffee capsules, pure roasted coffee beans according to each specific variety such as Arabica, Moka, Robusta and Culi coffee that were previously very little known by An Thai Coffee Company, Vuong Thanh Cong, Anh Coffee, Huy Hung, Coffee G20 Vietnam and Trung Nguyen Coffee Group. The above coffee products of businesses located in Dak Lak have gradually built up global influence, with the ability to position and spread the brand in the domestic and international markets.

It can be said that building and developing a high-quality Vietnamese coffee industry chain associated with green growth and sustainable development is the goal pursued by the coffee community in Dak Lak. And that is also considered the "scenario" to realize the title "Buon Ma Thuot - the destination of world coffee" that each Buon Ma Thuot Coffee Festival opens and expects.

Dinh Doi

Source: https://baodaklak.vn/thoi-su/le-hoi-ca-phe-buon-ma-thuot/202503/ca-phe-giua-hai-chieu-truyen-thong-va-hien-dai-7cd16db/