Saigon Beer spreads positive values in Tet campaign

The brand launched the campaign "Welcome the Dragon Year - multiply fortune" to spread optimism and share good luck to consumers and the community.

Within the framework of the campaign, Saigon Beer launched a limited edition can collection for the Year of the Dragon with the image of a powerful dragon covered in gold, in line with consumers' psychology of receiving "good fortune" when welcoming the new year.

In addition, when purchasing Saigon Beer products, consumers also have the opportunity to win many valuable prizes, and participate in lucky draws via weekly livestream to receive one of 63 red envelopes containing a 9999 gold bar in the shape of a dragon.

Catching the trend of consumers increasingly preferring experiential products in the digital environment, the brand also launched the game "Dragon Gem by Bia Saigon" through the Zalo application. With just a smartphone, users can participate in the "dragon hunt" and redeem valuable rewards from the brand.

Sabeco Union members mobilize to support sales at supermarket systems nationwide. Photo: Sabeco — Sabeco Union members mobilize to support sales at supermarket systems nationwide. Photo: *Sabeco*

Along with the company's promotional programs, hundreds of Sabeco union members have joined forces to support sales at supermarket systems across the country, contributing to strengthening the connection of the long-standing beer brand in the culinary culture picture of Vietnamese people during Tet.

In parallel, Saigon Beer's annual Tet campaign aims to join hands to care for the community during Tet. Accordingly, in mid-December, the brand announced the 2024 Tet community program called "Sharing Tet, prosperous year of the dragon".

Representatives of the Central Youth Union and Sabeco join hands to cooperate in implementing the community program Tet Sharing - prosperous year of the dragon. Photo: Sabeco — Representatives of the Central Youth Union and Sabeco join hands to cooperate in implementing the community program "Sharing Tet - prosperous year of the dragon". Photo: *Sabeco*

With the support of the Central Youth Union, the program is expected to present more than 10,000 Tet gifts in 25 provinces and cities across the country. The program targets workers affected by the wave of job cuts, fishermen in coastal areas facing difficulties due to the impact of climate change, and border and island forces. Tet spaces with game booths will also be organized in some provinces and cities that the program passes through for local people to participate and receive lucky fortune at the beginning of the year.

Mr. Lester Tan - General Director of Sabeco shared that through the community program, the company wants to continue to affirm its commitment to always bring the best to Vietnam through specific actions to join the Vietnamese people in welcoming the Year of the Dragon with a positive spirit and brighter hope for a prosperous year.

Speaking at the program announcement event on December 15, Mr. Ngo Van Cuong - Secretary of the Central Youth Union also emphasized that through the program "Tet chia chia - year of the dragon flourishes", the Youth Union wishes to convey the message of the tradition of "the healthy leaves cover the torn leaves", accompanying disadvantaged youth, contributing to creating more motivation for youth, union members, and workers to continue to strive in labor production.

The Dan

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