Saigon Beer products have left their mark on many generations of Vietnamese people through their unique shape and flavor. Always listening and understanding the tastes of users, SABECO's team of brewing experts constantly research and improve product quality to bring the best beer flavor to Vietnamese people.
The journey to position Vietnam on the international beer map
In order to affirm the quality of Vietnamese brands in the world market, SABECO has brought its products to compete in international competitions. In 2019, Saigon Special Beer, Saigon Lager Beer and 333 Beer surpassed hundreds of competitors to win 1 championship and 3 medals at the International Beer Cup 2019 (IBC).
Saigon Beer product lines.
Saigon Special Beer won the Gold Medal in the International Style Pilsener category. This competition attracted thousands of beer brands from 23 countries around the world, including famous beer brands from Australia, Belgium, the US, Czechoslovakia...
In 2021, Saigon Beer brand with its products Saigon Gold, Saigon Chill and Saigon Lager won Gold and Silver Medals at the 2021 Australian International Beer Awards (AIBA). This award once again affirms the pride of Vietnamese brands in the international arena.
In early October 2022, SABECO and Bia Saigon brand were honored in the categories of Corporate Excellence 2022 and Inspirational Brand Awards 2022 at the Asia Pacific Enterprise Awards (APEA) 2022.
This is the second consecutive year that SABECO has been honored for its outstanding business achievements and positive activities that create sustainable values for the community.
Saigon Beer products continue to be honored at the International Beer Cup 2024 (Japan) - International Beer Cup 2024 (held in Sapporo, Japan).
In February 2023, Saigon Beer products were honored to receive 8 prestigious certificates from the World Beer Championship, organized by the Beverage Testing Institute (BTI). This achievement marks a new successful step for the Saigon Beer brand in the process of aiming to bring Vietnamese beer brands to the world.
Achieving the “BTI gold standard” is a great recognition of Saigon Beer's product improvements in recent years through the constant research and exploration of a team of 49 Vietnamese brewers.
In 2024, Saigon Beer and 333 products continue to be honored at the International Beer Cup 2024 (Japan) - International Beer Cup 2024 (held in Sapporo, Japan) with the following awards: Gold Medal in the American-Style Lager Category: Saigon Export Premium Beer; Silver Medal in the American-Style Lager Category: Saigon Chill Beer; Bronze Medal in the International-Style Light Lager Category: 333 Beer.
Affirming the position of Vietnamese brands in the domestic market
With a commitment to using the best local ingredients, integrating the best production lines and the most elite artisans, SABECO does not only stop at bringing the best beer products but also accompanies and enhances the enjoyment experience of Vietnamese consumers through communication campaigns that promote interaction and practical messages.
For many years, SABECO has been participating in the program "Proud of Vietnamese products - Quintessence of Vietnamese products" organized by the Ministry of Industry and Trade. This is a program responding to the campaign "Vietnamese people prioritize using Vietnamese products".
At the “Pride of Vietnamese Products - Quintessence of Vietnamese Products” Festival, SABECO introduces and promotes many high-quality and beautiful canned beer products. SABECO’s product display space is always a “highlight” that attracts the attention of domestic and international visitors when they come to experience the festival.
Cooperate with the Central Committee of the Ho Chi Minh Communist Youth Union to carry out community projects.
In addition to promoting the brand through communication activities at cultural events and festivals, SABECO also builds trust with Vietnamese consumers through humanitarian activities through community programs such as the "Light Up the Countryside" and "Support Sports" projects in collaboration with the Central Committee of the Ho Chi Minh Communist Youth Union from 2022 to present in response to the national strategy on new rural construction.
In addition, SABECO and Saigon Beer regularly organize programs to support workers, laborers in difficult circumstances, and frontline forces such as border guards every year on the occasion of Lunar New Year to show gratitude for their contributions to the country. Community activities have a profound impact and great spread, inspiring many classes of people.
This is a testament to the constant efforts for sustainable development and continues to bring pride to Vietnam.
* *People under 18 years old are not allowed to drink alcohol or beer.
Source: https://vtcnews.vn/bia-sai-gon-hanh-trinh-ghi-dau-an-cua-thuong-hieu-viet-ar908254.html
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