TikTok KOL Booking Quote: Understand to build an effective marketing strategy

In the era of strong digitalization, the use of social media platforms like TikTok has become an indispensable part of businesses' marketing strategies.

With billions of users worldwide, TikTok is a golden opportunity to reach and engage with potential customers. To maximize the potential of this platform, collaborating with KOLs on TikTok is a smart strategy.

TikTok KOLs often have millions of followers and they have a great influence on the community on this platform. Working with them helps businesses reach their target audience quickly and effectively.

In addition, businesses can also enhance the reputation of their products and services thanks to the reputation and brand of TikTok KOLs. Not only that, if businesses choose KOLs with quality followers, suitable for their marketing campaigns, then booming sales is very possible.

VULACI NETWORK and TikTok creators attend TikTok Creator Day 2023.

The influencer marketing market in Vietnam is growing. According to that development, quoting the price of booking KOL TikTok for business campaigns is one of the questions that receives a lot of attention when the popularity of the TikTok platform is growing, having a strong influence on the public.

With the diversity in both quantity and quality of TikTok KOLs today, the booking price of each KOL is also different and there is no fixed number for each industry. Many businesses believe that many TikTok KOLs today offer quite high booking prices while the number of followers is low, which leads to difficulties in choosing a KOL that fits the business's campaign budget.

Sharing about this issue, Ms. Nguyen Thi Hoai Linh - Co-founder of VULACI NETWORK - MCN, TikTok's leading official partner said: " As one of the units supporting and managing TikTok creators who have cooperated with many different large and small brands, I can completely understand the questions and difficulties of brands about TikTok KOL booking prices.

Regarding this issue, KOL TikTok booking quotes depend on many factors, we should have a more multi-dimensional and comprehensive view .

Co-Founder Vulaci Hoai Linh checked in at TikTok Awards Vietnam 2023.

There are many factors that affect the booking price of TikTok KOLs, not just the number of followers. To help businesses understand this more deeply, Ms. Hoai Linh shared: " Overall, there are 2 major factors that affect the booking price of TikTok KOLs: factors from the KOL side and factors from businesses with booking needs.

On the KOL side, we consider some factors such as: Number of followers, views and interactions on TikTok channel, what is the channel's conversion rate? Do they have other social media channels such as Facebook fanpage/group, Instagram? Do they have media and press? And what is their positioning and differentiation on their platform?

Regarding the factors coming from businesses with booking needs, it is necessary to consider whether their products and services are reputable and suitable for the content on the KOL's TikTok channel? What is the scope of their work? For example, is the KOL creative based on the campaign criteria or does he need to do exactly the same as the existing script or does he need to advertise openly,... and many other things .

As one of the leading MCNs and official partners of TikTok Vietnam, VULACI NETWORK currently owns a network of more than 250 multi-topic, multi-platform creators. With a large network of creators, VULACI NETWORK is increasingly showing its remarkable growth with nearly 650 thousand posts tagged #vulaci on TikTok, Facebook and Instagram platforms as of now (March 2024).

With many strengths in the creative community and expertise, VULACI NETWORK is a unit trusted by many businesses to use TikTok KOL booking services because of its reputation and professionalism.

VULACI NETWORK has been successfully implementing projects to help businesses achieve their goals such as converting customers, promoting products/services/brands or increasing website traffic...

In addition, VULACI NETWORK will advise and design influencer marketing campaigns that are suitable for the business's budget and project goals, while helping to monitor and support the evaluation of the campaign's effectiveness.

In general, quoting KOL booking prices on TikTok is relatively complicated, requiring a comprehensive look at the correlation of factors to come up with reasonable numbers. Understanding this, businesses as well as KOLs can also review the market and pricing of bookings to have reasonable and appropriate solutions.

BAO ANH

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