BAC A BANK won a "double" of awards at APEA 2023

Bac A Bank won double prize at Apea 2023 picture 1 — Mr. Chu Nguyen Binh - Deputy General Director of Bac A Commercial Joint Stock Bank received the APEA 2023 award

APEA is a prestigious business award in Asia, initiated by Enterprise Asia, Asia's leading non-governmental organization for business and entrepreneurs, since 2007. The theme of the 2023 award is "Asia Recovers - Seizing the Opportunity".

Stick to sustainable business goals

During nearly three decades of construction and development, BAC A BANK has accompanied customers and businesses to firmly overcome many major events of the times such as the collapse of the Central region's savings and credit association in 1998, the regional economic recession in 2008, the world economic crisis in 2011, the Covid-19 pandemic... On that journey, BAC A BANK has always advised and served businesses to develop sustainably, create core values, bring true value to the community and be environmentally friendly.

BAC A BANK is a pioneer bank in investment consulting for specific project groups such as: Dairy farming and high-tech milk processing; Fruit juice and purified water production; Medicinal herbs and functional foods; Sugarcane, Rice and vegetable production; Sustainable forest development; Education; Health and healthcare... Up to now, projects that BAC A BANK has consulted on such as TH true MILK, TH true Water, TH true Herbal... have increasingly affirmed their brand position in domestic and foreign markets, while contributing to promoting economic development in many localities.

In order to develop sustainably with customers, the bank also strives to continuously improve both technology and service quality. From being the first and only rural commercial joint stock bank established in the North Central region, up to now, the BAC A BANK network has covered 41 key economic cities and provinces with more than 170 transaction points. The bank's financial products and services are also very diverse, supplemented with many new utilities and preferential promotional programs that are regularly deployed, basically meeting all customer needs.

The bank also takes the lead in the digitalization trend of the banking and finance industry to optimize user experience and provide comprehensive high-quality financial and banking products and services.

In the difficult economic context after Covid-19, BAC A BANK has adjusted interest rates accordingly (increasing deposit interest rates but trying to maintain lending interest rates) to support people and businesses to soon overcome the economic crisis.

Bac A Bank won double prize at Apea 2023 picture 2 — Representative of the Board of Directors of Bac A Commercial Joint Stock Bank at the Award Ceremony

BAC A BANK's business philosophy since its inception has been based on 5 core values: Pioneer, Professional, Reliable, Continuously Improving, For People. Therefore, in any circumstance, BAC A BANK does not optimize profits by any means but seeks to optimize benefits, harmonizing the interests of the business, customers and the community.

Speaking at the ceremony, Mr. Chu Nguyen Binh, Deputy General Director of BAC A BANK, shared: “Persistently pursuing the goal of building a bank for all people with the slogan: “Keep a bright mind to reach far and wide”, when facing market fluctuations, BAC A BANK always focuses on the factor “For People”, placing people in the overall harmony between the interests of the enterprise and the interests of customers. Today's award is a recognition of the community for a business that always emphasizes the word Heart in all business strategies, aiming for sustainable values and true happiness for generations of Vietnamese people”.

Bright heart for humanity

The steady development steps of BAC A BANK demonstrate the leadership talent as well as the progressive business perspective of the leader.

The vision and talent of businesswoman Thai Huong, General Director of BAC A BANK and Founder and Chairwoman of the TH Group Strategy Council, have brought sustainable values and made many contributions to the community. She and BAC A BANK have accompanied TH Group and many other businesses in using technology to unleash the potential power of land and plants; bringing livelihoods and changes to agricultural and rural areas. The high-tech agricultural production model has become a typical example of restructuring the country's economy. Since then, Vietnamese agricultural products have firmly stepped out into the world. The foundation for Vietnam to become the world's kitchen with green - clean - organic agricultural products has been laid.

Bac A Bank won double prize at Apea 2023 picture 3 — BAC A BANK General Director, Heroine of Labor Thai Huong has many outstanding achievements in business leadership and management.

“ With the mindset that products must follow international standards and follow a closed value chain, farmers will be able to participate in the chain so that they can get rich on their homeland. I have and will contribute to bringing the image of Vietnam to the world in the direction of high-tech agriculture, 4.0 technology with clean agricultural products that the world is aiming for ” - quoted from Ms. Thai Huong's speech at the 10th National Patriotic Emulation Congress, December 9, 2020.

Outstanding business thinking and profound vision of a business person with a heart are the points that convinced the APEA Award Jury to award Ms. Thai Huong the Master Entrepreneur Award - "Outstanding Asian Entrepreneur". Previously, entrepreneur Thai Huong was awarded the title of Labor Hero in the Renovation Period by the President, entered the top 50 powerful female entrepreneurs in Asia by Forbes Financial Magazine; was an inspirational female entrepreneur at the World Knowledge Forum 2019 and was awarded the Gold Entrepreneur of the Year 2018 by Stevie Awards.

The double award at APEA 2023 is not only a recognition of BAC A BANK's achievements in the past time and its contributions to the community, but also a motivation for the bank to reach far and wide with a pure heart and sustainable development goals.

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