ASUS opens the first ASUS Exclusive Store in Vietnam

The first ASUS Exclusive Store in Vietnam has been opened

This place displays and introduces high-end laptops for office users, gaming laptops for gamers and users who require the strongest performance, specialized laptops for content creators, to product lines for businesses... and is a place that provides in-depth consulting services from ASUS experts, bringing a high-end shopping experience to customers.

In addition to product experience areas, ASUS Exclusive Store will also host technology seminars with the participation of industry experts, helping consumers stay updated with the latest trends and breakthroughs in the field of computer technology.

With a diverse product portfolio, ASUS currently holds 27% of the consumer laptop market share, 25% of the gaming laptop market share, and leads the Copilot+ PC AI laptop segment with 76% market share in Vietnam. A strong presence in many segments has helped ASUS firmly consolidate its position in the market.

With a usable space of up to ^135m2 , ASUS Exclusive Store is designed for users to access and experience the entire range of ASUS products, from high-end laptop lines such as Zenbook, Vivobook S, Vivobook national laptop line, to specialized products such as ProArt for creators. In addition, high-end gaming laptop lines ROG Strix, Zephyrus, Flow or business laptop products such as ExpertBook, ExpertCenter are also displayed for customers to experience in the most comprehensive way.

ASUS Exclusive Store is ASUS's global experience store system. In Southeast Asia, this model has been present in many countries such as Indonesia, Thailand, Malaysia, Singapore, cooperating with local distributors to enhance customer experience. Vietnam is currently one of the key markets where ASUS focuses on expanding the system in the region, as part of the overall strategy to enhance brand engagement and shopping experience.

"This grand opening event is not only an important milestone in the development of ASUS in Vietnam, but also creates more options for consumers to experience the ASUS product ecosystem more easily and conveniently. We hope to cooperate with more distributors to expand the ASUS Exclusive Store model nationwide," Mr. Eric Lee, Director of Southeast Asia (Vietnam, Myanmar, Thailand, Cambodia, Laos) of ASUS emphasized.

KIM THANH