Realizing the concept of "branded real estate" in Vietnam - that is one of the achievements of Grand Marina Saigon when opening the first tower and handing over Marriott branded apartments to customers. The "quintessence" values from Marriott International of Grand Marina Saigon have been clearly shown, emphasizing the difference of this branded real estate project that no other project can usurp. That is the pioneering position of Marriott Group, their strict standards in designing, building and completing branded spaces and the dedication of the professional Marriott butler team.
1. Marriott's pioneering position
Marriott International is the world's leading hotel group with a network of more than 8,000 hotels in 139 countries and territories worldwide. Originating from a chain of beer restaurants in the US, Marriott entered the hotel industry in 1957 and has 66 years of experience bringing great experiences to customers during their vacations.
Marriott’s first branded property project was launched in 2000. Since then, Marriott has rapidly risen to become the world leader in the branded property segment. According to Savills, Marriott has held the leading position in this segment since 2002. Marriott currently operates more than 128 branded properties worldwide, and is expected to double this number in the next few years.
In Vietnam, Marriott is also a pioneer in the urban branded real estate model with the Grand Marina Saigon project; this is also their most ambitious project - the world's largest Marriott branded real estate area. With more than 23 years of experience in operating branded real estate projects, Marriott has set very practical requirements for the branded space, and at the same time advised Masterise Homes - the project developer, on a system of utilities suitable for the modern luxury living trend as well as the needs of the upper class customer base. At the same time, with the position of the pioneer of the branded real estate model, Marriott brings an unprecedented level of service in apartment projects, with dedication and a resort service mindset. That advantage makes Grand Marina Saigon a unique product, unmatched by any other project.
2. Marriott Standard Space
Masterise Homes has worked closely with Marriott International since the early days to closely follow the brand's requirements for the Grand Marina Saigon project. Mr. Mahdi Samhouri, Deputy Director of Project Development and Deputy Director of Design, Masterise Homes said: "From the list of amenities inside the Lake building, to the construction and finishing materials, from the consultants to the advanced technologies applied in the apartments, Marriott has a very specific list of requirements to ensure that the Marriott branded apartments at the Lake building, Grand Marina Saigon, when completed, will bring the look and feel of a Marriott hotel. And we have always followed those requirements closely, sometimes proposing more advanced options to ensure that Marriott is satisfied with the finished product and receives the building for effective management and operation. The process was not easy, but we achieved it after nearly 3 years of hard work".
When the Lake Tower opened and went into operation, customers were able to directly experience the branded space inside with its timeless beauty, international standard construction quality and 100% Italian-crafted interior. All details inside the Lake Tower had to pass a meticulous and rigorous inspection process to meet Marriott brand standards. The Lake Tower was built according to Marriott's three modern design principles inspired by heritage: American Interior Architecture, Intersection of Authenticity and Luxury, and Elevation in Every Detail, like all Marriott hotels and branded apartments around the world.
That is also the feeling of customers when entering the Lake building and directly experiencing the branded space. "Extremely luxurious", "true Marriott style", "like a 5-star hotel, even more beautiful than expensive hotels in Europe" are the phrases that customers have used to evaluate the space inside the Marriott branded apartment complex at the Lake building, Grand Marina Saigon.
3. Service from Marriott butler
The Marriott branded real estate project management and operation team are called butlers, as this title emphasizes their comprehensiveness and initiative in managing and operating the Marriott branded apartments at the Lake Tower, Grand Marina Saigon. They undergo more than 250 hours of training each year to continuously hone their skills and knowledge about lifestyle, ready to bring comfortable and convenient experiences to residents.
Mr. John Hearns, Senior Vice President, Global Branded Real Estate Project Operations of Marriott International shared: "We select personnel who are truly passionate about the resort industry to train them to become Marriott's talents. Our team of butlers will bring a refined living experience with meticulous care in every aspect. They will not only remember the birthdays of each member of your family, or your wedding anniversary, but they will also design connecting activities for holidays or simply a movie week across the entire Marriott branded real estate project system. That level of service is certainly unprecedented in Vietnam" .
The three "quintessence" of Grand Marina, Saigon originates from the values inherited from the project's location, from the historical heritage of more than 200 years of Saigon, and from the heritage of Marriott International - a brand with a history of nearly 100 years, currently leading in the field of luxury hotels and real estate. Those quintessence make a unique Grand Marina, "the world's quintessence on the heritage foundation".
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