Livestream sales is the trend

Livestream sales are a trend in the retail industry. This method has the potential to bring in “millions of dollars” for those who know how to exploit it effectively on many e-commerce platforms such as Tiktok Shop, Shopee or social networks like Facebook.

According to the E-commerce Index (EBI) 2024 Report of the Vietnam E-commerce Association (VECOM) just announced on April 24, 2024, in 2023, the context of Vietnam's economy is considered to face many difficulties, however, the e-commerce sector continues to grow strongly.

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According to the national e-commerce development master plan, by 2026, Vietnam will be the fastest growing e-commerce market in Southeast Asia, with the total value of online retail goods reaching 56 billion USD, 4.5 times higher than the predicted value in 2021.

In particular, in recent years, livestreaming combined with e-commerce platforms has created a clear shift in the shopping behavior of Vietnamese consumers, with livestreams bringing in hundreds of millions to billions of dong for businesses.

Currently, livestreaming combined with KOLs/KOCs (influential consumers who can research and introduce products in depth) is a popular and effective tool used by businesses.

However, few people realize that to ensure an effective livestream session, attract customers and close deals successfully, Internet stability is essential. Choosing a reputable Internet provider with a stable network infrastructure and high transmission speed is very important. Users should prioritize network providers with many years of experience and high ratings from users.

Users should also choose an Internet package with capacity and transmission speed suitable for livestreaming needs. Another important factor is that users should use new Wi-Fi technology standards thanks to the superior features they bring.

According to Ngoc Huyen (HCMC), who has 2 years of experience in livestream sales, in addition to common devices such as smartphones, microphones, lights, etc., a stable Internet connection is a factor that greatly affects an effective livestream session.

“The number of people accessing the channel at a time can be up to tens, hundreds of thousands of people. At times like that, if the connection is broken, it will affect interactions and closing deals. Worse, the livestream session can lose all those viewers. They often do not have much patience to wait for the livestreamer to fix the problem,” Huyen shared.

Experience smooth livestreaming with Wi-Fi 6 technology

Wi-Fi 6 is known as the 6th Generation Wireless Connection Standard (or Wi-Fi 802.11ax standard). This new Wi-Fi technology provides users with valuable improvements in Internet connection such as: fast access speed, high bandwidth, wide coverage, and much lower latency than the previous generation.

Considered the latest generation of Wi-Fi, Wi-Fi 6 was born to help solve common Internet connection problems in current live sales such as: lag, uneven images and sounds, slow transmission speed or limited Wi-Fi coverage.

These are outstanding advantages compared to previous generations of Wi-Fi, helping to completely solve the above problems and bring a smooth, professional livestream experience such as:

High speed: Wi-Fi 6 is 6 times faster than regular Internet packages (150Mbps) with bandwidth up to 1Gbps, allowing livestreaming with 4K resolution images, clear sound, no lag, no interruption.

Huge capacity: Wi-Fi 6 supports simultaneous connection of multiple devices without network congestion, ensuring smooth livestreaming even when there are many people watching at the same time.

Low latency and high stability: Allows to reduce average latency by 50%, helping sellers and buyers interact quickly and seamlessly, increasing livestream efficiency and increasing closing rates.

Wide service coverage: Integrated with MU-MI-MO (Multi User - Multiple Input - Multiple Output) anti-congestion technology, Wi-Fi 6 provides stable transmission, ensuring stable signals in every corner of the livestream space. In particular, Wi-Fi 6 is suitable for large spaces, multi-storey houses, and many access devices.

Thanks to its outstanding advantages compared to previous generations of Wi-Fi, Wi-Fi 6 provides a smooth and stable livestream experience, considered the "key" to help livestream sales break through.

FPT Telecom is currently a pioneer network operator, with early investment and access to user needs, especially those with high Internet needs such as gamers, streamers, especially livestream sales.

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Currently, FPT Telecom is providing Wi-Fi 6 technology with many diverse packages, helping each livestream session become more stable and smoother, contributing to increasing revenue and building a good brand image in the eyes of customers.

For more information, contact hotline 1900 6600 or visit website https://shop.fpt.vn/tin-tuc/trai-nghiem-wifi6

DL