VIB spreads Vietnamese culture at 'Crossroads of the World', New York

In early 2025, the image of the limited edition gift set 'Hundred Rivers Flow to the Big Sea' for VIB's depositors appeared in Times Square (New York, USA) attracting the attention of international and domestic consumers.

VIB's limited edition gift set 'Hundred Rivers Flow to the Big Sea' appeared on the Nasdaq billboard screen at Times Square, New York. Photo: VIB

This is the next step of VIB in connecting finance, art and the public. The world's financial - cultural - artistic intersection Times Square, known as the 'intersection of the world', is where the world's leading brands converge. With millions of people passing by every day, this square has become an ideal place to spread financial, cultural and artistic values ​​in a lively and inspiring way. As a limited edition gift set exclusively for VIB's depositors, the appearance at the square of 'Hundred rivers flowing to the sea' along with the bank's brand image is meaningful. Specifically, through the gift set, Vietnamese culture is introduced to international friends, the tradition of reunion is honored with the image of rivers flowing to the sea. In addition, VIB's position is affirmed as one of the leading retail banks in Vietnam. As a leading retail bank, VIB has made many impressions with its strategy towards user experience. From promoting the application of modern technology to continuously innovating based on understanding customer needs, VIB always strives to bring different and unique experiences. From understanding the ultimate destination of Vietnamese people for deposit activities is to build good and solid things for the family as well as the desire to reunite with relatives during Tet, VIB found a point of contact with visual artist Bui Cong Khanh and Minh Long ceramics. The three parties have combined to create the work series 'Hundreds of Rivers Return to the Big Sea' to bring contemporary art and the story of connection and strong integration aspirations closer to VIB's deposit customers in particular and the public in general. Bringing art into customer experience - VIB's inspiring journey With the artwork 'Hundred rivers converge to the ocean', art is expressed on every bowl of rice, plate... where we sit with relatives and friends to enjoy delicious food, chat about life topics, strengthen relationships, gather together... The artwork is not only a gift of gratitude to customers who deposit at VIB, through the image of rivers converging to the ocean, the artwork conveys a profound message about reunion, family love and the value of sustainable connection.

The series of works "Hundred rivers flow to the ocean". Photo: VIB

The image of the 'Hundred Rivers Return to the Big Sea' collection appearing on the Nasdaq billboard - a gathering place for global brands - has demonstrated VIB's cross-border creativity. This is not only a commitment to bringing different values ​​to customers but also a way for VIB to honor Vietnamese contemporary culture and art. VIB's presence at Times Square has proven that financial services are not just about numbers, but also a journey to create emotions and convey meaningful messages. The bank has now become a bridge between finance, art and the public, enriching the customer experience. At 'The Crossroads of the World', VIB has combined art to inspire. From financial products, VIB has transformed into unique works of art, contributing to bringing Vietnamese culture beyond national borders.

From December 2024 to February 28, 2025, VIB will give customers the artwork 'Hundred Rivers to the Big Sea' with three sets: 'Downstream', 'Gathering' and 'Sum vay'. - 'Downstream' is given to customers with deposits from 300 million VND to under 2 billion VND, or an average balance in the payment account (payment account) from 300 million VND to under 1 billion VND. - 'Gathering' is for those who deposit from 2 to under 5 billion VND, or a payment account balance from 1 to under 2.5 billion VND. - With a deposit of 5 billion VND or a payment account balance of 2.5 billion VND or more, the sender will be given the artwork 'Sum vay'. For details, see: https://www.vib.com.vn/vn/promotion/detail?promotionId=4389464&name=Chuong-trinh-uu-dai-gioi-han-Tet-du-day,-trao-qua-nhu-y

Source: https://tuoitre.vn/vib-lan-toa-van-hoa-viet-tai-giao-lo-the-gioi-new-york-2025010621054411.htm