Ung Hoa develops tourism thanks to digital transformation

Effective means...

Leaders and people of Ung Hoa district exchange and access digital platforms to introduce tourism to the heritage area of ​​Ung Hoa district. Photo: Son Tung

Ms. Nguyen Thu Phuong, owner of the Tu Bi incense brand (Quang Phu Cau commune, Ung Hoa district) shared that previously her family's products were mainly consumed through traditional distribution channels, and few people knew about them. Since the district implemented the program to connect tours to the "Suburban Heritage Area" tourism route and promoted digital transformation in tourism promotion, Tu Bi incense products have developed significantly. More and more tourists are coming to Quang Phu Cau craft village, not only visiting and taking photos, but also directly experiencing the traditional incense making process. Thanks to that, Tu Bi incense products are known to many people...

Ung Hoa is strongly applying digital technology in tourism promotion, creating tours , digitizing information about heritage and craft villages on online platforms. The district's official tourism websites and fanpages not only introduce destinations, but also integrate images, videos, digital maps, etc., helping tourists easily access information and plan their visits. Local specialties are introduced on e-commerce platforms, expanding the consumer market.

These steps help Ung Hoa tourism reach a large number of tourists, motivating local people to change their production and business mindset. “I have learned how to promote products on digital platforms, participate in online fairs, and reach customers through social networks and commercial websites . Thanks to that, the business’s revenue has increased significantly, and my family’s life has also improved,” said Ms. Nguyen Thu Phuong...

Ms. Nguyen Thu Phuong, owner of the Tu Bi incense brand, talks about digital transformation. Photo: Son Tung

Artisan Nghiem Van Dat - one of the long-time tailors in Trach Xa Ao Dai craft village (Tram Long commune) said: "Since the district implemented digital transformation associated with the tourism program "To the suburban heritage land", Trach Xa Ao Dai has had the opportunity to go further... Previously, we only sewed according to orders; now, thanks to digital platforms, the image of Trach Xa Ao Dai is widely promoted. Tourists coming to the craft village not only visit and learn about the more than 1,000-year history of Ao Dai sewing, but also directly place orders...".

...bringing the "Suburban Heritage Area" far and wide

One of Ung Hoa's initial successes in digital transformation associated with tourism development is the construction and operation on digital platforms and social networks to introduce "Returning to the heritage land" . With rich and attractive content, this information page attracts the attention of many people and tourists, becoming a bridge to promote the image of the district's traditional land to the public.

Here, stories about craft villages, artisans, and typical products, such as Trach Xa Ao Dai, Quang Phu Cau incense... are vividly recreated, helping viewers feel like they are immersing themselves in the cultural space of Ung Hoa countryside.

Tourists enjoy experiencing craft village tourism in Quang Phu Cau commune both on digital and physical platforms. Photo: Son Tung

"We want to build a highly interactive digital information channel - a place where every citizen, artisan and tourist can share their stories and feelings about Ung Hoa. Thereby, promoting tourism and contributing to preserving the unique cultural values ​​of our homeland", said Nguyen Duc Binh, Head of the Department of Culture, Science and Information of Ung Hoa district.

Not just a channel to introduce tourism, “Back to the Heritage Land” is also a place to connect tourists with local people. People who love traditional culture can learn about and order products from craft villages, contact experience tours , place orders... Initially, digitalization and promotion on digital platforms have brought positive results. This is an important premise for the district to continue developing tourism in a more modern and professional direction...

In recent years, promoting the image of the "Suburban Heritage Area" associated with tourism development and digital transformation has been one of the important orientations of Ung Hoa. The district not only exploits the potential of culture, history, and craft villages, but also applies digital technology to improve the effectiveness of promotion...

According to Nguyen Duc Binh, Head of the District Department of Culture, Science and Information, Ung Hoa has great potential for tourism development with unique cultural heritages, long-standing traditional craft villages, such as Quang Phu Cau incense sticks, Trach Xa ao dai sewing... along with a system of communal houses, pagodas, and valuable historical relics. However, relying solely on traditional promotion methods is not enough to attract visitors. Therefore, the district has promoted digital transformation, built online tourism promotion platforms, helping tourists access information more conveniently...

The beauty of Quang Phu Cau incense village attracts tourists. Photo: Son Tung

Chairman of Ung Hoa District People's Committee Nguyen Tien Thiet emphasized that in recent times, the district has completed the digital tourism ecosystem, focusing on technology, raising awareness, training digital skills for people, especially craft village businesses so that they can directly participate in the digital transformation process, self-promote and develop products...

In particular, digital transformation is becoming an important solution, helping Ung Hoa position the tourism brand "Suburban heritage area", bringing the local image far and wide for sustainable development.

Source: https://hanoimoi.vn/ung-hoa-phat-trien-du-lich-nho-chuyen-doi-so-697583.html