Recently, the trend of experiential tourism is increasingly "blossoming", loved and chosen by many tourists. When participating in this type of tourism, tourists will enjoy a cycle, which is both sightseeing, exploring, and directly experiencing the life and customs of the indigenous people.
The game Who is good at balancing on the monkey bridge - Shaking bridge dance at Yen Trung tourist village (Yen Dinh), attracts tourists.
Therefore, many localities in the province have quickly seized the opportunity and from their existing strengths in cultural identity, natural conditions, landscape, and environment, to focus on developing experiential tourism with diverse and attractive content.
During the hot summer days, with the desire to be "soothed" by experiential tours, green tours to explore nature, indigenous culture and immerse themselves in the daily life of local people, many tourists have come to Yen Trung Tourist Village (Yen Dinh). To meet the needs of visitors, in recent times, Yen Trung Tourist Village has actively invested in and developed a variety of tourism products, especially experiential tourism. Therefore, when coming here, visitors will be immersed in the fresh air of the Vietnamese countryside, explore ancient houses that are hundreds of years old, preserved and conserved to this day, along with items associated with the lives of agricultural residents such as wood stoves, cupboards, stone mortars... scientifically arranged inside the houses. Along with that, visitors will be able to explore the clean farm, growing vegetables, tubers, fruits such as cantaloupe, cucumber... and can also experience the life of farmers through activities such as using fishing nets, fishing on boats and learning about the lifestyle and customs of the people here. In the evening, there are also many activities such as campfire, outdoor movies, dancing... to serve visitors.
In particular, this summer, in order to enhance the experience for visitors, Yen Trung Tourist Village also launched many new and attractive folk games for visitors such as: Who is good at balancing on the monkey bridge - Shaking bridge dance, "Rope jumping champion" competition, "Super archer" competition, building a bank to catch fish, "Ky tai nhan" magic show, boat racing festival. Especially the sport of jet surfing on Cuu Ma Giang river. This is a motorized surfing sport that gives players a strong feeling when overcoming the waves.
As a lover of experiential tourism and very fond of exploring new tourist destinations, Ms. Nguyen Hong Anh (Thanh Hoa City) said: "I have been to Yen Trung Tourist Village several times. What I like most here is the peaceful, poetic green space. The natural scenery is fresh, cool and the resorts are modern and classy... In addition, when I come here, I can participate in many agricultural activities closely related to the lives of the people. It is these spaces close to nature and these practical experiential activities that create a new, lively atmosphere and leave many impressions, attracting more and more tourists."
This summer, tours in the highlands are also becoming attractive destinations for tourists thanks to diverse experiential and discovery activities. In Thuong Xuan, since the beginning of the year, it has attracted more than 197,000 visitors, with tourism revenue reaching more than 22 billion VND. The reason why the district attracts so many tourists is thanks to the advantage of being blessed by nature with beautiful, green scenery, Xuan Lien Nature Reserve, along with wild, lyrical waterfalls and peaceful villages rich in the identity of the Thai ethnic group... On the basis of promoting that potential and advantage, the district has focused on building many attractive tourism products, including experiential tourism. Therefore, when coming to Thuong Xuan tourism, visitors will be able to explore, visit and experience many activities. First of all, it is necessary to visit the system of historical relics, unique scenic spots, notably Cua Dat Temple - a scenic area where mountains and waters converge. This place is famous for two sacred temples worshiping the hero Cam Ba Thuoc and the Lady of the Upper Realm. Next, visitors will explore many attractive tourist destinations such as Ma village, Vin village... and immerse themselves in the life of the Thai ethnic group, with unique folk songs such as the bamboo pole dance, bamboo pole dance, and enjoy dishes prepared by the locals such as boiled pork, wild vegetables, pickled bamboo shoots, grilled chicken...
In addition, visitors can also visit Cua Dat hydroelectric reservoir - one of the famous tourist destinations of the district, with its charming beauty, cool air and explore the vast green forests of Xuan Lien Nature Reserve. Here, visitors will enjoy the wild beauty of the cool primeval forests, discover a rich flora and fauna, and experience and conquer the wild, majestic waterfalls with clear, cool water, such as Thien Thuy waterfall, shimmering like a silver thread in the middle of the deep green forest; Hon Yen waterfall with many different waterfall levels like a white silk strip; or Canh Ma waterfall, Mua Phun waterfall, Tien waterfall... Each waterfall has a different beauty that attracts visitors.
In recent times, to make experiential tourism more attractive to tourists, Thuong Xuan district has focused on investing in building infrastructure, improving the environment, training human resources, connecting tourist attractions in the district to form a complete tour... Along with that, encouraging households to participate in experiential tourism models, designing other tourism products such as community tourism, festival tourism, spiritual tourism... to both bring economic value and promote the image of the locality.
In fact, in recent years, along with other tourism models, experiential tourism has been identified as a potential type, and has been a trend chosen by many domestic and foreign tourists. Because following the form of experiential tourism, tourists not only get to visit places with beautiful natural scenery but also directly immerse themselves in the lives of local people. Keeping up with that trend, many tourist areas and spots in the province have been focusing on investing in developing experiential tourism with many rich and diverse forms, typically Pu Luong Tourist Area (Ba Thuoc), Ben En National Park (Nhu Thanh), Golden Cow Farm (Thuong Xuan), T-Farm (Dong Son), Queen Farm (Quang Xuong) ... These tourist spots all attract a lot of tourists both inside and outside the province.
In general, experiential tourism in the province has been spreading in recent times, creating consensus among people to participate in tourism. However, up to now, this type of tourism is still at the "potential" level. Along with that, spontaneous development with the mentality of "everyone doing it themselves" makes experiential tourism operate ineffectively and unsustainably. If there is synchronous participation from authorities at all levels to each person, it will create more attractiveness for tourists, contributing to making Thanh Hoa tourism a destination throughout all four seasons of the year.
Article and photos: Nguyen Dat
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