Phu Tho - the land of origin of the Vietnamese people currently preserves a treasure trove of priceless cultural heritage. Of the total of nearly 260 festivals held annually, nearly 150 festivals are held in January. Identifying this as a "golden opportunity" for the Land of Ancestors tourism to exploit the strength of spiritual cultural tourism, this year, with a variety of events, cultural and tourism activities, along with careful preparation of both facilities and human resources at the areas, attractions and experiences, Phu Tho promises to be a vibrant destination for tourists, especially during the upcoming 9-day Lunar New Year holiday of At Ty 2025.
Hung Temple historical relic site (Viet Tri city) - a destination that attracts a large number of tourists to visit and worship during the Lunar New Year.
Attractive tourism "resources"
Phu Tho - a land that preserves many traditional cultural values with hundreds of typical festivals, associated with spiritual elements, especially the worship of Hung Kings. Festival spaces are spread throughout the province, but mainly concentrated in Spring (especially during and after Tet until the end of January) with the meaning of praying for a happy, prosperous and happy new year. Grasping that advantage, in recent years, spiritual cultural tourism has been known as a prominent type, attracting tourists to the Land of Ancestors at the beginning of the New Year.
Many products and tours of Spring - Lunar New Year of the Ancestral Land such as: Tour of Au Co Temple (Ha Hoa district) - Hung Temple - Communal House, Hung Lo ancient village (Viet Tri city); Hung Temple - Communal House, Hung Lo ancient village - Thanh Thuy hot spring tourist area - Lang Suong Temple (Thanh Thuy district); Hung Temple - Communal House, Hung Lo ancient village - Au Co Temple - Ao Chau Lagoon (Ha Hoa district) - Doan Hung Grapefruit Garden (Doan Hung district)... have been built and maintained effectively by the provincial tourism industry in coordination with tourism promotion centers and travel agencies during and after the Lunar New Year, attracting a large number of Spring tourists.
According to information from the Department of Culture, Sports and Tourism, on the occasion of the Lunar New Year of Giap Thin in 2024, Phu Tho welcomed nearly 565,000 tourists and people from inside and outside the province to visit and sightsee at tourist areas and spots in the area. Of which, the number of overnight guests is estimated at 11,180, the average room occupancy rate of tourist accommodation establishments is about 45%; tourism service revenue is estimated at 121.8 billion VND.
Identifying the Lunar New Year holiday as the time when tourists' demand for spring travel, sightseeing, worship, and relaxation increases, districts, cities, and towns in the province have promptly announced the schedule of cultural, sports, and tourism events (especially traditional folk cultural, entertainment, and recreation activities, in line with the civilized lifestyle, customs, and fine cultural traditions of the nation) during the Lunar New Year of At Ty; tourist resorts and areas have also deployed a variety of unique products and services to serve people and tourists during the spring.
In which, the event to welcome the new year 2025, in Viet Tri city and cultural programs, early spring festivals in districts and towns; Spring travel services combined with resorts at tourist areas and spots received the attention of many tourists, notably: Au Co Temple Festival (Hien Luong commune, Ha Hoa district) held on January 6-7; "Hat Xoan village ancient" program serving tourists at Lai Len Temple, Dinh Thet (Kim Duc commune), An Thai communal house (Phuong Lau commune), Hung Lo communal house (Hung Lo commune) - Viet Tri city; experience the Spring fair, wrap banh chung, ask for calligraphy, play folk games (from January 2-4) at Vuon Vua Resort & Villas Phu Tho (Thanh Thuy district); experience resort services, visit the golden pagoda and write wish cards for peace and luck at the beginning of the year at Wyndham Lynn Times Thanh Thuy (Thanh Thuy district);.....
Mr. Nguyen Van Tuyen - Director of Hung Vuong Joint Stock Company (Viet Tri city) said: For many years, the Company has always closely followed the Lunar New Year program, festivals held in January of the province to exploit and build Spring - Tet festival tours to serve domestic and international tourists to experience the joyful atmosphere of Spring to welcome the traditional New Year with the people of the Ancestral Land with a variety of activities such as: Visiting, sightseeing and Spring travel at historical and cultural relics; experiencing and checking in at cultural spaces of village festivals, Spring vacations; Spring travel across the province... According to the Company's customer survey, most tourists participating in tours during and after the Lunar New Year holiday are domestic tourists. With the diversity of spiritual and cultural tourism products, the tourism market during Tet and January festivals has been creating momentum to stimulate tourism demand, promoting the excitement of Spring tour products in Phu Tho.
The Au Co Temple Relic Site (Ha Hoa District) is urgently completing the landscape and environmental renovation stages before the Au Co Temple Festival At Ty 2025.
Preparation efforts
This year, the early announcement of the 9-day Lunar New Year holiday not only creates more options for tourists to travel, but also helps localities, cultural and tourist areas and sites, and travel businesses in the province have time to develop plans, prepare facilities, human resources, and services to distribute the number of tourists, and reduce pressure on transportation and tour guides during peak days.
To ensure that all preparations are carried out synchronously and effectively, the Department of Culture, Sports and Tourism has issued a document directing and guiding localities, management boards of tourist areas and destinations, and tourism businesses to develop plans and proactively prepare necessary conditions to serve tourists.
In particular, it is emphasized that localities need to strengthen State management and destination management; regularly organize inspections and control of tourism service business quality at tourist accommodation establishments, tourist areas, attractions, restaurants, entertainment establishments, passenger transport businesses, tour guide activities; deploy measures to ensure security and safety for tourists; coordinate with competent authorities to control, detect, prevent and resolutely and promptly handle violations of the law that affect tourism activities....
As the locality that "opened" the series of Spring festival events in the province, this year, Ha Hoa district has announced early the attractive cultural events within the framework of the Au Co Temple Festival lasting from December 25, Giap Thin year to January 7, At Ty year such as: Incense offering ceremony to Au Co Ancestor Mother (December 25, Giap Thin year); the opening program of Au Co Temple Festival and the organization of wrapping, cooking Chung cake, pounding Giay cake (January 6, At Ty year); Incense offering ceremony on the day of the First God's Descent (January 7)... so that travel businesses, people and tourists can promptly grasp.
Comrade Nguyen Hong Thao - Head of the Department of Culture and Information of Ha Hoa district said: This year, Ha Hoa district is expected to welcome over 3,500 visitors to visit the spring and participate in the festival. Currently, all works to improve the landscape, environment, and festivities at the Au Co Temple relic site; work to ensure security, order, traffic safety; food safety and hygiene, and accommodation services at destinations in the district are being urgently completed.
The province currently has over 300 accommodation establishments, including 32 hotels with 892 rooms. To ensure the reception of tourists during the Lunar New Year 2025, the People's Committees of districts and towns in the province are actively directing hotels, resorts, homestays, etc. to strictly comply with regulations on fire prevention and fighting, arrange enough human resources and other conditions to serve tourists attentively, ensuring food safety and hygiene. With efforts in preparation, the Spring - Lunar New Year 2025 tourism activities in the province promise to contribute to creating a beautiful image and the attractiveness of spiritual and cultural tourism products, making Phu Tho an attractive destination, rich in identity in the hearts of tourists from all over the world.
Bich Ngoc
Source: https://baophutho.vn/san-sang-don-khach-du-lich-227089.htm
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