Diverse tourism products, aiming for depth

Many festivals and events are held continuously throughout the year, making Da Nang an increasingly attractive destination. Photo: NGOC HA

Outstanding with many products

According to the assessment of tourism and travel service units, the South Central Coast tourism region has strengths in terms of geographical location, infrastructure, potential for sea and island tourism, ecology and cultural tourism. Therefore, localities that have invested in a systematic and outstanding tourism product system will be able to retain tourists. For Da Nang, in 2025, the tourism industry will have many advantages when the tourism brand and the attractiveness of the destination Da Nang continue to be proven through many prestigious international tourism titles and awards along with the favorite choice of tourists. The city continues to attract and organize many major festival events.

In March 2025, there will be a series of more than 30 main and accompanying activities to celebrate the 95th anniversary of the founding of the City Party Committee (March 28, 1930 - March 28, 2025) and the 50th anniversary of the liberation of Da Nang (March 29, 1975 - March 29, 2025) such as fireworks, flower car parade - flower boat, exhibition "Da Nang - 50 years of development and integration"; inauguration of Da Nang Museum at a new location; Da Nang Food Tour festival. In the coming months, there will be many national and international events taking place such as: Asian Golf Tourism Congress, DIFF 2025, Asian Film Festival, Enjoy Da Nang festival, IRONMAN 70.3 Viet Nam; Vietnam - Asean Festival; Vietnam - UK football festival 2025 - "Legendary red"...

According to Mr. Peter Walton, President of the World Golf Tourism Association, the 2025 Asian Golf Tourism Congress attracted more than 450 delegates, far exceeding the 340 delegates of AGTC 2024 in Abu Dhabi. This affirms the attractiveness of the city - the destination of events; in addition, the increasingly modern infrastructure is also a plus point. “When AGTC was first brought to Da Nang in 2017, there were only 4 golf courses in Da Nang and Central Vietnam. We expected that the success of the event would promote the sustainable development of golf tourism here. Eight years later, we returned and witnessed strong development with 8 international-class golf courses,” said Mr. Peter Walton.

Tourists experience exploring activities in the city. Photo: NGOC HA

Specialized in different markets

Many opinions say that neighboring localities are increasingly having strong tourism promotion strategies. Therefore, the city's tourism industry must build key products and supporting products that are competitive enough.
Mr. Nguyen Son Thuy, Director of Visit Indochina Company Limited, cited that with entertainment products, the city is having positive changes.

“I work in tourism so I have the opportunity to watch many live shows both domestically and internationally. This time, I watched the Tien Sa Show, which recently opened in Da Nang, and I had many interesting impressions. The 60-minute show was quite good, introducing the nature, things, people, and culture of Da Nang, attracting viewers from the opening to the end. If I were to rate live shows across the country, I would personally rank them as follows: Hoi An Impression (Hoi An), A O Show (Hoi An & Ho Chi Minh City), Tinh Hoa Bac Bo (Hanoi), Tien Sa Show (Da Nang), Roi Mo (Nha Trang), Tinh Hoa Viet Nam (Phu Quoc), Da Nang Charming (Da Nang). The show serves all audiences. However, it is necessary to conduct a more thorough survey of the artistic perception of each guest of different nationalities to make adjustments to suit the situation of many different sources of international guests in Da Nang,” said Mr. Thuy.

Discussing further on this, Ms. Truong Thi Hong Hanh, Director of the Department of Tourism, said that the tourism industry is strengthening the exploitation of potential tourist markets to diversify tourist sources, focusing on implementing many promotional activities, strong communication and advertising; at the same time, building tourism products and destinations suitable for each tourist market.

According to information from the Association of Russian Tour Operators (ATOR), the wave of Russian tourists to Vietnam has increased dramatically, not only in the fall and winter, but also during the May and summer holidays. “Da Nang is at the forefront of the Russian, Eastern European, and Middle Eastern tourist markets and has the capacity to meet the demand for coastal resorts with a series of high-end resorts and hotels on My Khe beach, Non Nuoc beach, Son Tra peninsula; tourist destinations such as Ngu Hanh Son, Ba Na Hills, Hoi An ancient town; high-end golf courses such as Legend Danang Golf Resort, Ba Na Hills Golf Club, Montgomerie Links Golf Club.

Da Nang has isolated coastal resorts that suit the high-end resort trend of Middle Eastern guests; large shopping centers such as Vincom Plaza and Lotte Mart serve the shopping needs of branded products, gemstones, jewelry...," said Ms. Hanh.

NGOC HA

Source: https://baodanang.vn/kinhte/202504/san-pham-du-lich-da-dang-huong-den-chieu-sau-4003105/