TH's "surprise" product is well received in China

During the 6 Shanghai International Import Expo (CIIE), Vietnamese enterprises introduced to Chinese customers their strong products such as coffee, cashew nuts, fruit drinks, and bird's nest drinks. At this fair, TH Group - a business known for the TH true MILK brand, brought a surprising product line to many customers: TH true BUTTER natural unsalted butter. Surprise from origin Taking place from November 5 to 10, CIIE Shanghai was held at the Central National Exhibition Center (Shanghai, China) attracting 152 participating countries, displaying on a total area of ​​over ^420,000m2 . The huge capacity of the National Exhibition Center as well as the framework of the fair overwhelmed many first-time traders. The Vietnamese booth area includes more than 50 enterprises located in exhibition area No. 1 - Food and Agriculture. On the opening day of November 5, Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan took the time to visit and talk with businesses participating in the exhibition. According to the Deputy Minister, Vietnamese tea, coffee and beverage booths are still maintaining their form; including some breakthrough product lines such as durian (with durian ice cream products designed exactly like durian segments); herbs; beverages...

Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan visited TH booth at CIIE 2024 Fair

The Deputy Minister stopped for a long time at the TH true MILK booth, chatting more deeply when he learned that at this fair, TH not only brought products that achieved National Brands such as sterilized fresh milk, yogurt, nut milk, etc. but also brought 2 product lines: unsalted butter and gac oil. Of which, TH true BUTTER natural unsalted butter is a product line that TH has developed since 2016, very popular in Vietnam. Deputy Minister Nguyen Sinh Nhat Tan emphasized that in the past, when talking about unsalted butter, countries in the region often mentioned the EU, New Zealand, countries with a tradition of raising dairy cows and processing unsalted butter. No one thought that Vietnam also had a business with enough capacity to be able to produce unsalted butter products in large quantities, supplying a billion-people market like China. Not only introducing products at the fair, since August 2024, TH has directly exported unsalted butter to the regions of Hebei, Shanghai, Hangzhou and has had close retailers and supermarket chains distributing this product line.

TH's unsalted butter products are displayed at the event.

For TH's long-time distributors, the reason they approach to buy unsalted butter from TH is because they know that TH owns the world's largest closed-loop high-tech concentrated livestock farm (setting a record in 2020) with a herd of nearly 70,000 dairy cows, and the TH true MILK fresh milk product line has been trusted for many years. The world's leading advanced production management systems are put into operation such as: livestock farming process, herd management technology, barns using the advanced Afimilk system (Israel); New Zealand's disease and veterinary management process; software system for controlling mixing and making food rations (One One, DNS); Processes, water and waste treatment equipment from Japan, Israel, the Netherlands... By early 2024, the processing output of TH dairy factories had reached more than 1 million liters of milk/day, with 100% of raw fresh milk coming from the farm system and meeting TH standards - ensuring perfect, consistent quality at the source. From a large source of raw fresh milk, combined with high-tech processing, TH completely masters the processing and export of unsalted butter to potential markets such as China. Leading natural butter product with international technology Ms. Hoang Thi Thanh Thuy, Director of International Business, TH Group, shared that TH true BUTTER butter product is made entirely from pure fresh cow's milk fat and is not mixed with other ingredients. Nutrition experts say that butter is a fat-rich food, so it is mainly a very abundant source of energy. In addition, butter also contains many fat-soluble vitamins of milk such as Vitamin A, D, E, K. Because it is produced from fresh, pure cow's milk, TH butter retains all of the above characteristics.

Ms. Hoang Thi Thanh Thuy, International Business Director of TH Group (left) works with partners visiting the booth.

TH true BUTTER natural unsalted butter is also highly appreciated by nutritionists because of its ivory color - the natural color of the product (compared to some similar products that have a light yellow color). This difference is due to the breed of cow, the source of feed for the cow, the climate, the care regimen and the diet of the cow. According to observations of culinary experts, butter and cheese products originating from the US and Europe often have a natural ivory color. TH true BUTTER butter can be compared in quality with European and American products. In fact, on the market, natural butter has a more delicious flavor, so it is often preferred for direct use or processing of high-end foods. TH's unsalted butter is produced using Italian and Swiss technology and traditional European processing methods. The processing line applies ISO 22000 and HACCP standards with a sterile production environment, high hygiene standards and specialized air filtration and air conditioning systems. Therefore, when introducing to the Chinese market - which is a fast growing market and is at risk of reducing the supply of unsalted butter from traditional countries, TH has taken advantage of this opportunity to boost unsalted butter exports. From Hai Phong port, TH true BUTTER unsalted butter is transported quickly thanks to an increasingly superior logistics system to reach Shanghai international port and distributed to stores in this area.

TH true BUTTER unsalted butter is considered to have the fragrant flavor of fresh milk, very suitable for daily use as well as processing foods, cakes and sweets.

Right at the fair, Ms. Dien Kieu My, Purchasing Manager of Hotmaxx Company - the company that owns a supermarket chain of more than 1,000 stores across China (concentrated in Shanghai, Wuhan, Beijing, Guangzhou) has thoroughly researched this product line and said that she will decide to sign a purchase contract in the near future. Opening a separate path, bringing new breakthrough product lines to the international market through fairs and trade events, promoting trade at home and abroad, that is the strength of a leading beverage and food enterprise like TH. Over the past 15 years, TH's products have consecutively achieved National Brand status, currently accounting for 45% of the fresh milk market share in Vietnam. With an ecosystem of more than 200 fresh milk products, healthy drinks and foods, many diverse product lines, suitable for many age groups, TH has chosen the right direction and successfully conquered users both at home and abroad.

The China International Import Expo (CIIE) is an annual trade fair hosted by the Chinese government, assigned to the Ministry of Commerce of China and the Shanghai Municipal People's Government, held in Shanghai since 2018. This is considered an important trade promotion event, with the goal of opening the Chinese market to the world, creating opportunities for countries to access the market of over 1.4 billion people, contributing to promoting the "Belt and Road" initiative as well as the globalization process, maintaining and promoting the global supply chain. On the opening day, the Chinese government expressed the message of bringing CIIE 2024 towards displaying high-quality nutritional products. For the first time, the fair focuses on 4 areas: digital economy; green development - carbon emission reduction; life sciences and manufacturing technology.

Source: https://daibieunhandan.vn/san-pham-bat-ngo-cua-th-duoc-don-nhan-tai-trung-quoc-post395747.html