According to British research firm Omdia, Samsung 's global TV market share in 2023 is expected to be 30.1%. Samsung has maintained its industry leadership since 2006.
Since its launch in 2017, Samsung has sold more than 40 million QLED TVs, including the latest Neo QLED model. In 2023 alone, Samsung sold 8.31 million QLED TVs.
Samsung has taken the lead in the premium TV segment, especially TVs larger than 75 inches and priced above $2,500. The company has a 60.5 percent market share in the $2,500+ TV market and a 33.9 percent market share in the 75-inch+ TV segment.
Additionally, the company maintained its leadership in the market for TVs larger than 90 inches, with a 30.4% market share thanks to steady sales of 98-inch models.
Thanks to its success in the ultra-large and premium TV market, Samsung has also made significant strides in the OLED segment. Its OLED sales reached 1.01 million units in 2023, accounting for 22.7% of the market. Samsung's market share in this segment is expected to increase in 2024 due to the continuous launch of new models.
In 2024, Samsung expects to introduce even more innovations. Through advancements in processor design and advanced AI features, the company will continue to redefine home entertainment and set new standards in the TV industry.
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