'Love Vietnam': Use one 'touch' to discover the country's famous landscapes

On the afternoon of April 17, Nhan Dan Newspaper announced the project “Love Vietnam so much,” combining wireless connection technology (NFC) and digital data to spread love for the country and promote historical, cultural, and tourist sites across the country.

Towards the 50th Anniversary of the Liberation of the South and National Reunification (April 30, 1975 - April 30, 2025), Nhan Dan Newspaper and technology partner Phygital Labs have installed nearly 200 free NFC chip panels at famous landmarks across the country to create unique discovery experiences for visitors, supporting and promoting local tourism.

From Lung Cu Flagpole to Ca Mau Cape, with just one touch on an NFC-connected phone, visitors can open up a digital space with many integrated features. From checking in with the support of AI guides to explore information and history of the location to building a personalized tour itinerary or completing it to receive gifts and bonus points.

By scanning the code, visitors can open a digital space with many integrated features. (Photo: PV/Vietnam+)

The website www.yeulamvietnam.vn is designed with a modern, easy-to-interact interface and is bilingual in Vietnamese and English, helping visitors easily access official information about the location.

In addition, the online map helps visitors look up outstanding cultural destinations, track their journeys, and connect more deeply with each land. In the future, the platform will also integrate real-time tourism data analysis features to support destination management and optimize interactions. In addition to the benefits for visitors, the system also opens up the possibility of developing local services, commerce, and indigenous cultural data, thereby contributing to promoting sustainable tourism and digital economy.

After more than 4 months of implementation, there have been tens of thousands of successful check-ins and photo sharing by tourists at NFC chip-mounted panels across the country. From sacred sites such as Lung Cu flagpole in Ha Giang, Thang Long Imperial Citadel in Hanoi or Ca Mau Cape, the southernmost point of the country, smart interactive stations have appeared.

Mr. Le Quoc Minh, Member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, shared about the significance of the project. (Photo: PV/Vietnam+)

Mr. Le Quoc Minh, member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda and Mass Mobilization Commission, Chairman of the Vietnam Journalists Association, said that the project "Love Vietnam" is part of a larger vision, turning media platforms and digital data into means of connecting people with cultural and tourism values.

“Love Vietnam” is not only an experiential journey but also a digital citizenship education tool, encouraging young people to understand, appreciate and continue traditional values ​​with a technological mindset.

“The organizers hope that not only local people and tourists will visit tourist destinations in the region, but also go and check-in at other locations to practically connect different provinces and regions. Such a connection through tourism is an effective way to celebrate the 50th anniversary of national reunification,” said Mr. Le Quoc Minh.

Mr. Huy Nguyen, General Director of Phygital Labs. (Photo: PV/Vietnam+)

According to Mr. Huy Nguyen, General Director of Phygital Labs, the project “Love Vietnam” is the answer to the growing demand for personalized travel experiences, seamless between real and digital spaces.

“Applying technology to cultural heritage not only helps preserve traditional values ​​but also enriches the image of Vietnam in the eyes of international friends, while creating new opportunities for the tourism industry and creative cultural fields. In particular, the young generation will be the bridge between generations and bring technology into life, helping cultural values ​​spread more widely,” said Mr. Huy Nguyen.

The project “Love Vietnam” opens a digital tourism discovery community, where every citizen can become a “tourism ambassador” through activities such as receiving a digital certificate upon completing a discovery station in a province or city; accumulating points - redeeming attractive gifts from the program; sharing photos and experience clips on social networks with the hashtag #YeuLamVietNam; inviting international friends to join the journey to explore Vietnam through technology./.

(Vietnam+)

Source: https://www.vietnamplus.vn/yeu-lam-viet-nam-dung-mot-cham-de-kham-pha-danh-thang-non-song-post1033439.vnp