Colors of Vietnamese culinary culture

This event is within the framework of the Project "Promoting Vietnamese enterprises to directly participate in foreign distribution systems" of the Ministry of Industry and Trade, "Vietnamese Goods Week at AEON supermarket system in Japan" has been an annual activity for many years. The event is organized by the Ministry of Industry and Trade in coordination with the People's Committees of Hanoi, Ho Chi Minh City and AEON Group.

Opening Ceremony of Vietnamese Goods Week in Japan 2024

Following the success of Vietnam Goods Week 2023, this year's event will be held at AEON Lake Town Mori Shopping Center (Japan) and will last for 4 days instead of 3 days like last year. With the increased display time, Vietnam Goods Week 2024 at AEON Japan promises to be a successful event that contributes to promoting cultural exchange between Vietnam and Japan as well as bringing Japanese customers unique and impressive experiences of Vietnamese culture, cuisine and products.

Attending the opening ceremony were Deputy Minister of Industry and Trade Phan Thi Thang; Vietnamese Ambassador to Japan Pham Quang Hieu; Vietnamese Trade Counselor in Japan Ta Duc Minh; Ms. Mitsuko Tsuchiya, Deputy General Director of AEON Group (Japan) and General Director of AEON TOPVALU Japan; Mr. Furusawa Yasuyuki, Member of the Board of Directors of AEON Group in charge of the Vietnam market and General Director of AEON Vietnam; Mr. Iwamura Yasutsugu - Member of the Board of Directors of AEON Group in charge of the Southeast Asian market; Mr. Shiotani Yuichiro, General Director of AEON TOPVALU Vietnam.

Deputy Minister Phan Thi Thang visits booths at the event

Speaking at the opening ceremony, Deputy Minister Phan Thi Thang shared: “ The Vietnamese Government always encourages and creates conditions for Vietnamese enterprises to connect and become a link in the global supply chain in general and in the AEON system in particular. The Vietnamese Goods Week at the AEON Japan system is an annual event that serves as a bridge, helping to bring AEON customers and, more broadly, Japanese consumers closer to Vietnam. These are also useful activities that contribute to promoting the development of the Vietnam - Japan relationship, which has been developing well for many years .”

Vietnamese Trade Counselor in Japan Ta Duc Minh speaks at the event

Sharing at the opening ceremony, Mr. Ta Duc Minh emphasized that AEON Group has always strived to promote investment in Vietnam and import and export of commercial goods between the two countries. In particular, it has brought Vietnamese products into AEON supermarket systems in Vietnam, Japan and around the world.

Also at the ceremony, Ms. Mitsuko Tsuchiya said: “ The Vietnamese Goods Week program has been organized by AEON since 2017 and has entered its 8th year. Every year, we receive great expectations from customers. We were the first unit to sell Vietnamese lychees in Japan in 2020. By 2023, we will be the first unit to sell longan in Japan, bringing delicious products from Vietnam to Japanese customers. This year, we introduce popular fruits such as lychees, longans, bananas, along with fish dishes. Vietnam has a long coastline like Japan, so fish dishes are very rich. Not only that, we also want to introduce desserts made from Vietnamese coffee and diverse food products from Vietnam ”.

Deputy General Director of AEON Group (Japan) and General Director of AEON TOPVALU Japan - Ms. Mitsuko Tsuchiya shared at the opening ceremony

With the theme "Come to AEON to see Vietnam", Vietnam Goods Week 2024 vividly recreates Vietnamese culture at AEON Japan. The booths are decorated with local characteristics, combined with an attractive Vietnamese street food area, bringing customers a unique cultural and culinary experience.

In addition to the cultural space imbued with Vietnamese identity, the event is also an opportunity for Japanese customers to experience the “true feeling” of Vietnamese delicacies. This is not only something that attracts international tourists but is also an essential part of Vietnamese life. Through the Vietnamese Goods Week, AEON hopes to increase Japanese customers’ understanding of Vietnamese products, cuisine and culture, thereby helping them love the country and people of Vietnam more.

Vietnam Goods Week 2024 at AEON Japan has gathered more than 35 reputable suppliers nationwide, introducing typical dishes, Vietnamese culinary ingredients, and "Vietnamese" menus suitable for "Japanese meals". The key product groups focused on this year include "Vietnamese Bread" - a product that is loved in Japan, "Vietnamese Rice Paper" and tropical fruits. In addition, the event also brings to customers familiar and popular typical items such as agricultural products, seafood, dried foods, household appliances, health care products, etc.

Not only that, AEON is also proud to bring to customers AEON's private label TOPVALU products with ingredients originating from Vietnam such as: Vietnamese beef porridge; grilled saba fish; grilled sweet potatoes; frozen mango; Vietnamese cashew nuts...

In addition, the organizers also introduced recipes and menus with delicious Vietnamese dishes, helping Japanese customers to prepare their favorite dishes at home.

With innovation and attractive experiences, Vietnam Goods Week 2024 promises to attract a large number of Japanese people to visit and experience, contributing to promoting cultural exchange between the two countries, thereby helping Japanese customers love and increase consumption of Vietnamese products.

Source: https://congthuong.vn/tuan-hang-viet-nam-2024-tai-nhat-ban-sac-mau-van-hoa-am-thuc-viet-nam-327600.html