Bustling fashion show at the end of the year

A feast for the eyes

Coincidentally, the three largest and longest-standing fashion shows in Vietnam were held simultaneously in November: Elleman Fashion Show, Celebrating Local Pride and Vietnam International Fashion Week Fall Winter 2024.

White Ant Brand at Celebration Local Pride Season 8

Opening the Vietnamese catwalk at the end of the year is the Elleman Fashion Show organized by Elle fashion magazine on November 7 in Ho Chi Minh City. Entering its 8th year, the program has 4 brands participating in the show: Phi Pham, Mai Lam, Moi Dien and Hudb+. With the theme of Multidimensional Style , the program honors the richness and diversity of men's fashion styles, while providing insight into the transformation of contemporary fashion trends. Notably, the catwalk is located on the longest integrated go-kart speedway in Southeast Asia. This is also the first catwalk to gather a large number of male models, up to 100 people, including professional models, athletes, famous actors and singers.

A design presented at VIFW 2024

PHOTO: GLASSES TEAM

Celebration Local Pride was initiated in 2019 with the aim of creating a playground for domestic fashion brands (local brands). After 4 years of continuous organization, the program has gathered more than 100 Vietnamese brands to participate. Celebration Local Pride season 8 (taking place on November 10 in Ho Chi Minh City) is considered to have higher professional quality than previous seasons, although the number of shows and the number of participating brands have decreased. The meticulousness, consistency, and high investment of local brands are clearly demonstrated through each runway collection. In addition to continuously introducing young brands through each season, the highlight of the Celebration Local Pride catwalk is the effectiveness of promoting sales. Starting from the fall-winter 2023 program, Celebration Local Pride applies the "see now, buy now" feature through cooperation with the Bidu application from Korea. According to the organizers, in the two seasons of application, most runway products were sold out after 24 hours, some brands recorded a sudden increase in revenue of more than 300%.

Meanwhile, Vietnam International Fashion Week Fall Winter 2024 (VIFW) brings together Vietnamese and international designers and fashion brands. In its 17th season, the program welcomes many big names who have been with the program for many years such as Hoang Hai, Thuy Nguyen, Duc Hung... and brands from Indonesia, Singapore and Spain. After 4 consecutive nights of performance from November 13 to 16 at Quan Ngua Sports Palace (Hanoi), VIFW has achieved record numbers. Nearly 1,000 new designs were introduced through 16 collections, more than 12,000 viewers came to watch live and millions of viewers watched online...

Elleman Fashion Show

Following the series of 3 big catwalks are the individual shows of designers Ha Thanh Viet, Thuy Nguyen, Adrian Anh Tuan... In December, the public continues to wait for good news from the shows of Vungoc&Son (December 6) and designer Linh San (December 11).

Competition or support?

"There are many fashion shows at the end of the year, but I don't think there is any competition here. The Vietnamese fashion industry is still very small and needs a lot of effort and joint promotion from many different parties," said Ms. Lien Chi, Content Director of Elle Vietnam . Ms. Lien Chi believes that the excitement of the year-end fashion shows is a good sign because it partly shows the potential of the brands: "Although the organizers take care of many items when performing on a public stage, the designers themselves must be strong and have the internal resources to invest in designing and producing the collection."

Show by designer Ha Thanh Viet

Once the "ice-breaking" program of the Vietnamese fashion show in 2024 in the spring-summer season, the organizer Celebration Local Pride does not hide its ambition to bring the program back to the rhythm of the fashion industry, which is 2 seasons/year regardless of the scale. Ms. Tran Ha Mi, Production Director of Celebration Local Pride , said that although there are many fashion shows, the space for local brands is still very limited. In addition to factors of brand communication and increasing sales, Celebration Local Pride is also developing a new goal of popularizing the fashion show. "We have never considered other organizers as competitors. Vietnamese fashion is a big cake, each show will contribute to that cake to expand and improve quality every year," said Ms. Ha Mi.

VIFW President Trang Le expressed her joy at the increasing number of fashion shows appearing at the same time. The female general of the largest fashion week in Vietnam commented that the proliferation of catwalks shows that the fashion market is developing strongly. The fact that many units join hands to participate further contributes to the overall development of the fashion industry. However, Ms. Trang also pointed out that each program has its own goals and criteria. With an international vision, VIFW brings new trends and opportunities to the Vietnamese market. Therefore, this catwalk is not only a fashion event but also a bridge for domestic designers and brands to meet and exchange cultures, thereby creating greater value and opportunities.

Source: https://thanhnien.vn/ron-ra-san-dien-thoi-trang-mua-cuoi-nam-185241202231515918.htm