Having lived in Nam Tra My for more than 20 years, Ms. Tran Thi Thanh Tuyen (village 1, Tra Mai commune) clearly understands the uses of medicinal herbs, mountainous agricultural products and the economic value they bring.
In 2019, Ms. Tuyen realized her startup idea by investing in a production line to process tea into OCOP products, which were well received by the market. In 2020, she continued to launch the Thanh Tuyen bamboo shoot OCOP product.
"I buy fresh bamboo shoots from local people, wash them and boil them with a machine. This method will easily remove impurities and reduce the bitterness of the bamboo shoots, while still retaining the characteristic toughness and aroma of Nam Tra My bamboo shoots," said Ms. Tuyen.
Currently, Thanh Tuyen bamboo shoots are recognized as 3-star OCOP products. Each year, the facility sells more than 200 kg of shredded dried bamboo shoots to the market, packaged at 120,000 VND/box, with a revenue of more than 70 million VND.
In recent years, starting a business from the OCOP program of Nam Tra My has been favorable, partly due to the availability of local resources, combined with the close support mechanisms and policies of the State. Specifically, this highland area owns 400 hectares of various medicinal plants, many of which are widely known such as ginseng, tea, purple cardamom, seven-leaf flower...
Of the 22 products recognized as OCOP, there are 8 products from medicinal herbs (excluding Ngoc Linh ginseng and Tra My cinnamon), 3 products from agricultural products (brown rice, Siamese chili, bamboo shoots).
According to Mr. Tran Van Man - Vice Chairman of Nam Tra My District People's Committee, although the implementation time of the One Commune One Product program was very short, OCOP products developed very quickly in both quantity and quality.
"Through the monthly Nam Tra My ginseng, medicinal herbs, and agricultural products market and the annual Ngoc Linh ginseng festival, we see that the development speed of OCOP products is very fast, bringing high value, helping to increase income for producers" - Mr. Man affirmed.
[VIDEO] - Orientation for OCOP product development of Nam Tra My district
It is worth mentioning that, in addition to maintaining raw sales and promoting the production of OCOP products, some businesses and business households have also researched and linked with large enterprises for deep processing to bring to the market products that are complex in process but easy to use.
Recently, Ngoc Linh Tuan Ngan ginseng business (Tra Mai commune) has emerged as a breath of fresh air in the OCOP ecosystem in Nam Tra My, continuously producing many quality OCOP products with diverse designs.
OCOP products use raw materials close to the highland people such as Ngoc Linh ginseng and brown rice. In addition, the facility also invested in opening a showroom to display and introduce products from ginseng and medicinal herbs, combined with online advertising through social networks, bringing its products closer to consumers.
Ms. Ho Thi Thuy Ngan - owner of Ngoc Linh Tuan Ngan ginseng business said: "To bring the product closer to consumers, it is necessary to research the formula, process it deeply into easy-to-use products, affordable prices, in the form of pills, essences, drinks...".
[VIDEO] - OCOP subjects expect the future of OCOP
According to the plan, by the end of this year, Tuan Ngan facility will launch 3 products extracted from Ngoc Linh ginseng essence and continue to complete the dossier for recognition of products meeting OCOP standards.
According to Mr. Tran Van Man, although the number of businesses and entities participating in the production of OCOP products has increased, they are still hesitant about the market, which also affects the psychology of those who want to start a business with OCOP.
[VIDEO] - Nam Tra My promotes OCOP products
Therefore, in addition to organizing the market, Nam Tra My also proactively connects with supermarkets and Minimarts in the province to introduce and sell OCOP Nam Tra My products. At the same time, it promotes trade and promotes its image at forums, fairs... to expand the market.
Source: https://baoquangnam.vn/phat-trien-san-pham-ocop-o-nam-tra-my-3146371.html
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