With the motto "Wherever readers are, Thanh Hoa Newspaper is there", in recent years Thanh Hoa Newspaper has been strongly shifting from traditional platforms such as print newspapers and electronic newspapers to social networking platforms.
Thanh Hoa Newspaper technicians livestream the 2024 Thanh Hoa Newspaper Cross Country Race on Thanh Hoa Newspaper's platforms. Photo: HS
And to operate these platforms smoothly, along with renewing the content production process, Thanh Hoa Newspaper has gradually innovated technology as well as proactively taken human resources to meet technological requirements, making the most of the utilities that social networks bring to develop multi-channel journalism, helping readers access newspaper information anytime, anywhere, on many devices. After only about 3 years of converting the operating model and changing the management method, up to now, the public not only reads, listens to, and watches Thanh Hoa Newspaper, but also interacts with the editorial office and the authors themselves, helping information and events become more open and transparent.
By officially opening a new direction by building and putting into operation the Convergence Newsroom, Thanh Hoa Newspaper has created very basic breakthroughs. Firstly, it is a breakthrough in thinking and action, unifying the production and publishing process. From the fact that one piece of information is simultaneously accessed by many subjects to be produced and published in different ways on publications, now one piece of information is only accessed by one subject and is discussed, produced, and separated into suitable products for distribution to publications. Accordingly, one product can integrate many means at the same time to convey the most information and one piece of information is simultaneously produced into many products to serve a variety of readers. Secondly, it helps save human resources, while also promoting training and human resource development. Individuals assigned to participate in the process of operating the Converged Newsroom must proactively improve their professional qualifications, technical equipment, and means to be able to proactively process products to meet publishing requirements accurately and quickly, overcoming the previous situation of monotonous and delayed products.
The operation of the Converged Newsroom can be said to be an internal story of Thanh Hoa Newspaper, but the main external benefit is to help the works produced by Thanh Hoa Newspaper reach the public in the fastest way, with higher quality, ensuring consistency in content and information orientation.
In the context of readers' strong shift from traditional platforms to digital platforms, Thanh Hoa Newspaper has surveyed, analyzed, evaluated and proposed specific solutions to approach readers. Overcoming the default strength of local Party newspapers, which is printed publications distributed to Party cells through the post office, Thanh Hoa Newspaper has helped readers access printed publications faster by reading printed newspapers on the internet. In particular, Thanh Hoa Newspaper has established two-way interactive channels between readers and the editorial office to both provide products and receive feedback. In particular, Thanh Hoa Newspaper's fanpage and Thanh Hoa Newspaper's Youtube channel currently have approximately 40,000 followers. The TikTok and Zalo channels have just been put into operation but have attracted a significant number of followers.
To ensure the channel is “nourished” and gradually developed, attracting more followers, Thanh Hoa Newspaper has advocated promoting the development of digital content along with the establishment of a digital content development team. Along with that, it is looking for suitable partners to link production and communication.
In developing digital content, in addition to products that are quite familiar to readers such as E-Magazine, Multimedia... Thanh Hoa Newspaper has chosen a breakthrough direction that is suitable for the current public access trend, which is to develop Podcats broadcast on the Spotify platform. To maintain and attract the public with this type, Thanh Hoa Newspaper chooses light topics, broadcast at appropriate time slots. For example, reading stories and essays broadcast in the evening time slot after listeners have finished their daily activities and have time to relax and access literature. Or like the daily 6am news when many listeners have finished breakfast, they need comprehensive, outstanding information to listen to while enjoying coffee... This direction also gradually eliminates the bad default when talking about Party newspapers, which is dry, difficult, and miserable; heavy on policies and resolutions; one-way propaganda...
Another recent development direction of Thanh Hoa Newspaper is the production of videos. Along with focusing on content, videos are distributed by Thanh Hoa Newspaper on platforms according to suitable time frames for viewers to access most easily. For example, at 6 p.m. on working days, there will be a general news bulletin about the leadership and management activities of provincial leaders; early morning every day will provide news on finance, weather forecast, sports, international news, domestic hot spots... This information will help people who have to travel during the day choose the right destination and time frame to avoid the sun and rain. Financial investors will have more information about gold prices, foreign exchange rates to decide whether to buy or sell... Sports lovers, people interested in the world situation will not have to flip through many newspaper pages but still have full access to information.
In addition to producing and distributing videos during “golden hours”, videos about “hot” news of the day are actively produced and jointly produced by Thanh Hoa Newspaper and broadcast continuously throughout the day on Thanh Hoa Newspaper’s Youtube channel, with the number of videos being up to 40 videos/day. Many videos have hundreds of thousands of views on Youtube and tens of thousands of views on Thanh Hoa electronic newspaper. This number is very large compared to the number of printed newspapers published each issue, which is only about 10,000 copies.
Through digital content, it also helps attract more readers to Thanh Hoa electronic newspaper. A very clear comparison is that in 2022 and 2023, the number of readers of Thanh Hoa electronic newspaper maintained a level of approximately 40,000 views/day, but this number changed dramatically in 2024 when Thanh Hoa Newspaper accelerated the production of digital content with an average of 60,000 views/day. There were days when it reached over 110,000 views.
According to statistics from a number of prestigious ranking organizations, Thanh Hoa e-newspaper is always in the top 10 local Party newspapers with the most visits.
In addition, videos on current affairs, introducing OCCOP products, promoting relics and landscapes of the province are produced and distributed periodically every day of the week, becoming specialized products with high orientation, attracting selective viewers. Along with that, Thanh Hoa Newspaper organizes online dialogue programs when there are social issues of public interest or new policies to provide viewers with complete, multi-dimensional information, contributing to orienting public opinion. A number of important events, cultural and sports activities of interest to many people have been livestreamed by Thanh Hoa Newspaper on social networking platforms and broadcast on Thanh Hoa e-newspaper. Through direct operations, helping viewers access events quickly, easily, and fully, the reputation of Thanh Hoa Newspaper has also gradually increased.
With the change in approach to readers, Thanh Hoa Newspaper is creating great advantages in the information competition. However, what Thanh Hoa Newspaper currently has is still limited compared to the unlimited resources of a large province with many readers and many events, information... With the goals being pursued, along with the human and technological solutions that Thanh Hoa Newspaper has chosen and is persistently implementing, it promises to create the next steps of development for the newspaper, so that the name Thanh Hoa Newspaper becomes increasingly familiar and useful.
Lam Vu
Source: https://baothanhhoa.vn/phat-trien-bao-thanh-hoa-da-kenh-da-nen-tang-217357.htm
Comment (0)