According to Korean media, YG is focusing on the debut of a new girl group, expected to continue the success of BlackPink.
Amid reports that Jennie, Jisoo, and Lisa may be moving to other companies, YG's stock price has plummeted significantly, falling more than 15% in just one trading day. This major change in personnel shows the great value of BlackPink to YG.
Faced with the upheaval, YG is now forced to reduce risk and find ways to drive growth. Expectations for the company’s future are focused on the debut of its upcoming rookie girl group Baby Monster. However, the group’s debut remains shrouded in mystery.
Korean media said that only Rosé renewed her contract with YG, the remaining three members are looking for a new company.
Data from the Korea Exchange on September 21 showed that YG Entertainment's stock price fell to 69,200 won ($51.59) per share - a sharp drop of 13.28 percent from the previous day when the stock price was 79,800 won ($59.50) per share.
This wiped out about $100 million from YG's market capitalization in just one day, the lowest level recorded in nearly five months, when the stock price hovered around 66,700 won ($49.73) per share in early May.
As contract negotiations between BlackPink members and YG remain uncertain, shareholder concerns are growing.
In the meantime, YG Entertainment is said to be focusing on the timing of Baby Monster's debut. This will be the first girl group YG has debuted after BlackPink for about 7 years. The group consists of seven multinational members from Korea (Ahyeon, Haram, Laura), Thailand (Parita, Chiquita) and Japan (Luca, Asa), who are introduced to have singing, dancing, rapping skills and eye-catching looks.
Before their official debut, the group's YouTube subscribers had surpassed 3 million. Their pre-debut music video Dream reached over 50 million views in just 3 months. The song encapsulates Baby Monster's journey towards their dreams and a new beginning.
According to YG's June statistics, the group's YouTube channel content has accumulated more than 500 million views. This reflects the high expectations of global music fans for the "little sister BlackPink".
Baby Monster - YG's upcoming new girl group, is expected to continue BlackPink's international success.
Baby Monster's debut project is underway under Yang Hyun Suk. The group has started working on the project but has not yet decided on a debut date. They were originally planning to debut in September but have postponed it. Baby Monster's debut song will be in the hip-hop genre.
According to Star News , in order for YG to achieve sustainable growth, renewing the contract with BlackPink is necessary, but the success of the next generation - Baby Monster - is important.
“YG has proven its ability to discover and train talented K-pop idols who have achieved global success with Big Bang, 2NE1 and BlackPink. It remains to be seen whether Baby Monster, who has received high expectations from music fans even before their debut, will become the global ‘K-pop star’ responsible for YG’s future,” wrote Star News .
(Source: tienphong.vn)
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