A series of activities to enhance digital transformation in communication and sales of OCOP products in Ha Tinh will take place with the participation and sharing of many "hot" Tiktoker faces.
Famous content creators on the Tiktok platform have arrived in Ha Tinh
As planned, on September 16 in Ha Tinh, the Central Committee of the Ho Chi Minh Communist Youth Union will coordinate with the Ha Tinh Provincial Youth Union, the Vietnam Youth Union of the province, TikTok Vietnam, Agritrade and the Provincial New Rural Area Coordination Office to organize a forum on digital transformation in communication and promotion of OCOP products for young people with the theme: "Exploiting the potential of the digital economy in promoting OCOP products" and a training conference to enhance skills in selling OCOP products through digital media for rural youth in 2023.
The program aims to exploit the potential of OCOP-standard agricultural products of Ha Tinh in general and agricultural products of Ha Tinh youth in particular on the TikTok platform; at the same time, promote tourism through agricultural products and destinations in Ha Tinh province.
The program promises to create a ripple effect with the participation of digital content creators.
In order for the program to be effective and create a widespread impact, the Provincial Youth Union Standing Committee has developed a specific plan on content, organization, and assignment of specific tasks to specialized departments. At the same time, coordinate with units to review cooperative models, economic models, typical and key OCOP products of the province; experiential tourism destinations, and scenic spots in the area. From there, select typical OCOP models to promote and introduce in the program.
Up to now, the Provincial Youth Union has selected 23 typical OCOP products which are quality-tested products with clear origin and characteristics of Ha Tinh such as: Thien Huong agarwood, Luan Nghiep fish sauce, Hien Ngoc deer antler wine, Hao Thanh lotus tea... especially Phuc Trach grapefruit products.
Mr. Nguyen Khac Huan hopes to learn new business solutions from the program.
Mr. Nguyen Khac Huan (born in 1993, Huong Son, founder of the Vietnamese Deer Velvet brand) said: “The program promises to be of great significance to young people, especially young people working in the economy. Because we really want to have access to modern technology and techniques, helping young people to reach potential customers with new skills and methods suitable to the trend, thereby consuming products better”.
The highlight of this program is the participation of famous digital content creators on the TikTok platform. Within the framework of the program, the TikTokers will directly guide young people and OCOP product owners on how to promote products, support opening accounts, creating booths and practicing sales skills on the TikTok platform.
TikTokers learn about Ha Tinh's OCOP products.
Currently, many famous Tiktokers are present in Ha Tinh such as: Mai Tu's family, Co Ba Hong Kong, Thao Mola, actor Manh Hung...
Digital content creator Truong Minh Hoang (owner of TikTok channel Truong Hoang) shared: "Through the program, I want to contribute to sharing with young people working skills on digital platforms. Thereby supporting Ha Tinh youth to approach working methods suitable for the current digital transformation trend".
It is known that in order for the program to spread, the Youth Union at all levels has actively promoted the program through posters and infographics on social networking platforms. The program will also be broadcast live on the fanpages of the Central Youth Union and the Provincial Youth Union for easy monitoring.
Deputy Secretary of the Provincial Youth Union, Chairman of the Vietnam Youth Union of the province Nguyen Hoai Nam said: "This is a meaningful program to help young people and OCOP product owners better understand e-commerce, especially livestream sales skills associated with digital transformation, contributing to bringing quality Ha Tinh OCOP products conveniently to consumers."
The program will take place from 8:00 to 17:00 on September 16, 2023 at the 2nd floor hall, Sailing Hotel, No. 02, Xo Viet Nghe Tinh Avenue, Ha Tinh City. The conference was attended by the Central Youth Union Secretariat, leaders of provincial departments, branches and sectors and a large number of youth union members and local people. |
Phuc Son - Giang Thanh
Source
Comment (0)