Interest in the iPhone 16 in Vietnam is not as high as the iPhone 15? - Photo: DUC THIEN
According to a survey recently published by Coc Coc browser, the number of searches for the keyword iPhone 15 on its launch day last year was about 1.3 times higher than the keyword iPhone 16 on its launch day of September 10, 2024.
Even before and after the launch, the average daily search volume for the keyword iPhone 15 was higher than that for the keyword iPhone 16.
However, the overall search volume for the keyword iPhone this year has increased more than last year.
Specifically, comparing the launch period of iPhone 16 with the launch period of iPhone 15, the total search volume for iPhone keywords in general increased by 20%.
Also according to the survey results related to the launch event, in the first 3 weeks of September 2024, the most searched keyword was iPhone 16, followed by iPhone 16 Pro Max.
Although it has been released for 1 year, iPhone 15 and iPhone 15 Pro Max are still searched quite a lot by Coc Coc users.
In particular, the keyword iPhone 13 still proves its appeal when many users search on Coc Coc browser.
Based on the total search volume of 1,000 keywords containing the keyword iPhone 16, the topics users were interested in during the iPhone 16 launch event were ranked as follows: product name and product name + place of sale (70%); information about the launch event (12%); keywords related to price (only 7%)...
Source: https://tuoitre.vn/nguoi-viet-quan-tam-iphone-16-khong-bang-iphone-15-20240925195924223.htm
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