Ho Chi Minh City Homeowners always want to make a difference, smart design, multi-function must go hand in hand with aesthetic factors, according to CEO of Manh He Furniture Joint Stock Company.
Manh He Interior Design and Construction Company has been operating in the interior design industry for over 20 years, completing more than 180 apartments each year. Mr. Hoang Van He - General Director of Manh He Interior Joint Stock Company, shares about design trends as well as how the company approaches and meets customer needs according to the ever-changing trends.
Mr. Hoang Van He - General Director of Manh He Furniture Joint Stock Company. Photo: Manh He Furniture
- How do you evaluate the current interior design and construction market?
- The market is highly competitive with a series of domestic and foreign brands but also opens up many business opportunities. Economic growth promotes consumption, leading to upgraded customer needs. If in the past design could simply be about making a beautiful table or chair, today those products must be placed in harmony in the overall space and each part must play a specific role in contributing to creating a real ecosystem in the house.
The strictness and higher demands in design are expressed through the emphasis on personalization because this helps the homeowner express his or her class. Therefore, the problem for designers is to truly feel the lifestyle of the customer, thereby creating a tailored living space suitable for the economic conditions, life experience, culture, interests, style... of each person.
Aesthetic factors must go hand in hand with convenience, multi-functionality, many smart applications, integrating modern technological solutions to increase convenience when in use. Space needs to be optimized, meeting diverse needs from rest, entertainment, play to health training...
- So how does Manh He Furniture choose to approach the market?
- Customers have higher demands on interior design and we meet this need with the expertise of a team of professional designers and skilled workers, some of whom have decades of experience. The company's strength is that it owns a factory equipped with modern machinery, so it can transform design ideas into products with high precision.
The General Director met to deploy the plan with the business department. Photo: Manh He Furniture
Applying modern machinery technology increases labor productivity and reduces production costs. Applying technology helps us proactively grasp market trends and quickly put them into practice, without fear of being outdated.
In addition, thanks to the initiative in the closed process from design to production and completion, the company can help customers reduce costs. For example, those who choose the total solution package will enjoy free design of the entire house and product warranty of up to two years.
The company develops new designs following modern and eye-catching trends, improving quality and aesthetics, and enhancing competitiveness for smart furniture lines.
In addition, customers can directly visit our model home to see beautiful, trendy apartment designs and outstanding product lines.
- Do traditional folk techniques and traditional wooden furniture designs still have a place when modern technology prevails?
- If we apply the idea of 20 years ago completely to a current product, I believe that product will have difficulty standing firm in the market. However, we can learn from experienced folk craftsmen about how to breathe life into each product, the meticulousness or even the virtue of overcoming difficulties, finding solutions in the midst of countless difficulties in the past.
As I was guided by my father to carpentry from a young age, working from an assistant until becoming a skilled master carpenter. The strictness and dedication to the profession from my ancestors helped me gain confidence and professional ethics. On the other hand, when mastering manual techniques, when applying modern technology, I will know the strengths of each to take advantage of them in the process in a reasonable way, creating products with more daring ideas.
- What design solutions does Manh He Interior offer when the apartment model is increasingly developing?
- The living space of urban apartments is often limited in area, so we find ways to help homeowners feel airy and coherent through modern colors, expressing each user's personality. For example, instead of the usual white or light yellow painted walls, you can choose a navy blue color to make the apartment more spacious and airy.
Modern design style. Photo: Manh He Furniture
The living room has a unique color scheme, combined with a recessed ceiling light system with a yellow background to create a cozy feeling, blending with the green idea of nature to open up a trendy living space. The connection between the living room and the kitchen area brings comfort to the homeowner while creating a connection between family members. The kitchen uses a smart cabinet system that is neatly arranged, minimizing details.
The bedroom space brings a warm and relaxing feeling thanks to the smart color scheme idea. The parents' bedroom is characterized by soft color tones, blue and white bedding combined with wooden floors to create relaxation for the homeowner.
- What are the company's plans and expectations for the future?
- We focus on apartment interiors and townhouse interiors, which are also the two most competitive segments in the furniture industry, but they are also the products that make the Manh He brand known to many customers.
Currently, 80% of the company's customers are individual consumers, the remaining 20% are partners from construction contractors, design companies... This shows that the Manh He brand has created a good highlight in attracting end users, especially in the current context of many brands appearing and increasing competition.
Modern carpentry workshop of Manh He Furniture. Photo: Manh He Furniture
Furniture always follows the real estate market so it is greatly affected. Currently, we have prepared scenarios for each situation but with the mindset that in danger there is always opportunity, in a difficult market there is opportunity. The company has time to return to internal training, optimize processes, and recruit good people who did not return in favorable times.
The company's leadership always learns and innovates, observes and finds talented people in the industry to create connections and train a capable successor team.
The core that has always been with us from the beginning and will not change regardless of the context is value. Specifically, businesses must be responsible for bringing more value to customers than the selling price if they want to sell more products, want many customers to come back and introduce.
An Hy
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