A company wants to pay more money to shareholders after paying a total cash dividend of 268%.

On October 2, Masan Consumer announced information to seek shareholders' approval to pay interim dividends for 2024 from the company's retained earnings, with a maximum interim dividend of 100% (ie 1 share will receive a maximum interim dividend of 10,000 VND for 2024).

Continuously pay high dividends

On September 26, Masan Consumer closed the shareholder list to pay 2023 (additional) cash dividends, with an implementation rate of 168%/share (1 share receives VND 16,800). The ex-rights transaction date is September 25, and the implementation date is October 4, 2024.

In addition, during the period of July 2023 and July 2024, Masan Consumer paid more than VND 7,100 billion in cash dividends for 2023, with a total rate of 100%. Thus, in just over 1 year (July 2023 to September 2024), this enterprise has paid cash dividends with a total rate of 268%.

Regarding the 2024 dividend, Masan Consumer recently announced information to seek shareholders' approval to pay an interim dividend for 2024 from the company's retained earnings, with a maximum interim dividend of 100% (ie 1 share will receive a maximum interim dividend for 2024 of VND 10,000).

Own strong brands

Masan Consumer's starting point and mainstay product line is spices. Up to now, this enterprise has participated in 8 main consumer goods industries in Vietnam and owns 5 brands with over 2,000 billion VND in revenue.

Masan Consumer's key brands include Chin-Su, Nam Ngu, Tam Thai Tu, Omachi, Kokomi, Vinacafé, Wake-Up Coffee, Wake-Up 247, Joins, Chante'. According to Kantar, Chin-Su and Nam Ngu are the most chosen brands in urban areas; while in rural areas, there are 4 brands: Nam Ngu, Chin-Su, Kokomi and Tam Thai Tu.

In both rural and urban areas, Masan Consumer has a loyal customer base, ready to experience new products and help increase product sales in many different categories.

In addition to investing in marketing and promotion activities, Masan Consumer pays special attention to R&D activities to continuously bring new products to the market at a rapid pace. Through the Consumer Innovation Center, we can chat and exchange with the “Consumers in love” community - consumers who trust and use our products - to find ideas, great unmet needs and develop suitable products.

Product catalog fully serves consumer needs

According to Euromonitor, Vietnam’s seasonings (fish sauce, soy sauce, and chili sauce) sales recorded a CAGR (compound annual growth rate) of 5% from 2018-2023, of which 4% was due to an increase in average selling price. However, Masan Consumer’s seasoning sales had a CAGR of 8% thanks to its strategy of innovation and product quality improvement. This market is forecast to continue to grow by 7-9% in the period of 2024-2026 and 6% in the period of 2027-2028.

In the convenience food industry, of which instant noodles are one of the largest segments worth 1.3 billion USD, in 2023, Masan Consumer increased its market share to 21% (from 19% in 2018). Although the market size is large, fierce competition requires Masan Consumer to constantly improve, upgrade and launch many product lines suitable for many segments and customer needs.

The beverage industry, including energy drinks and bottled drinks, is also one of Masan Consumer's bright spots. According to Euromonitor, the size of Vietnam's energy drinks market in 2023 will be VND18,738 billion (US$750 million). Of which, Wake-up 247 accounts for 10.3% of the market share. This is also the pioneer brand in Masan Consumer's caffeine-containing energy drink category and with its current market share, the company still has a lot of room for growth.

In 2020, Masan Consumer acquired 52% of Net Detergent JSC, officially entering the $3.9 billion home and personal care (HPC) market. This is a market where foreign brands have dominated for many years.

In 2023, Masan Consumer announced that HPC industry sales reached VND 1,810 billion, an increase of 18.3% compared to 2022. HPC products are currently mainly sold through modern retail channels, with the largest distribution system in the country of WinCommerce (a retail enterprise in the Masan ecosystem). This move will help increase brand awareness of Masan Consumer products and improve sales.

Continuous double digit growth

From 2017 to 2023, Masan Consumer grew at 2.2x the rate of the general market. According to a recent report by HSBC, Masan Consumer has high profit margins, stable revenue growth and significantly outperformed its peers in the FMCG and packaged food sectors in the region. Masan Consumer has a compound annual growth rate (CAGR) of 15.4%.

According to the company's report, Masan Consumer will continue its record growth momentum in 2023 with positive business results continuing to be recorded in the second quarter of 2024. Revenue recorded a growth rate of 14% and continued to maintain a high gross profit margin of 46.3%.

Moving into the second half of 2024, Masan Consumer plans to accelerate revenue growth by continuing to implement strategic initiatives and premiumization, while rotating underperforming SKUs to optimize profits. The Go Global strategy, promoting Vietnamese flavors to 8 billion global consumers, continues to be strengthened by the company.

Source: https://baodautu.vn/mot-doanh-nghiep-muon-chia-them-tien-cho-co-dong-sau-khi-chia-co-tuc-tien-mat-tong-ty-le-268-d226401.html