Accordingly, financial service solutions such as easy account opening at WinMart/WinMart+/WiN supermarket/store chains (under WinCommerce), fully meeting the needs of depositing, withdrawing money and diversifying payment methods for customers with a wide network across Vietnam... will be the guiding principle for the bank's strategic operations. This is a key goal in 2025 for Techcombank and will be realized by strengthening cooperation with strategic partners to bring a complete value chain to customers.

WinCommerce is currently the largest modern retail chain in Vietnam in terms of scale with nearly 4,000 WinMart/WinMart+/WiN supermarkets/stores covering from urban to rural areas. Masan Group Corporation's retail platform constantly applies new initiatives to bring added value to consumers.

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WinCommerce’s increased cooperation with Techcombank is the next step for the enterprise to realize its “Point of Life” strategy. Accordingly, with the slogan “WiN is all you need”, WinCommerce wishes to bring an experience ecosystem serving 100 million Vietnamese consumers from daily essential needs to financial products and services.

It is known that in the past 2 years, Techcombank and Masan have been cooperating, becoming an extended arm to help customers fully experience the utilities in the financial - retail value chain. Customers with diverse shopping needs from basic daily necessities to lifestyle products and services at the WinMart/WinMart+/WiN supermarket/store chain will easily access financial touch points as well as the most optimal products and services from Techcombank.

Understanding customers' needs for banking services and bringing the most convenient experiences to each region, from January 2025, Techcombank and WinCommerce have officially cooperated to deploy a payment agent model, focusing on key points of sale in the three provinces of Bac Ninh, Bac Giang and Can Tho. Initially cooperating with 45 stores and supermarkets in the retail chain of WinCommerce converted into Techcombank's payment agents, this model promises to bring outstanding benefits to customers.

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Accordingly, the role of financial inclusion is becoming increasingly important in the current context to ensure that all people and businesses can access appropriate financial resources and solutions. The banking industry is always concerned about how to support people in remote areas to have financial literacy and access to finance equally.

With the bank agent model initiative - expected to be deployed throughout the point-of-sale system spanning from urban to rural areas, Techcombank and WinCommerce not only solve the problem of financial access but also become an important driving force in the digital transformation journey, promoting sustainable economic development, contributing to bringing Vietnam further in the process of integration and development.

Right after the Lunar New Year of At Ty 2025, the two sides have coordinated and implemented many detailed activities from services, sales... to technology so that WinCommerce Retail Chain can soon become a payment agent of Techcombank.

Vinh Phu