| Hanoi Product Week officially takes place in Nghe An. Conference on developing craft villages to connect consumption and products of Hanoi - Vientiane 2023 is coming soon. |
Hanoi booth area has the theme: Hanoi Craft Villages – Traditional Values – Modern Design.
Hanoi business delegation attends the largest fair in Northern Europe
The year 2024 marks a new milestone in the relationship between Vietnam and Sweden after 55 years of establishing diplomatic relations, traditional friendship, and equal and mutually beneficial cooperation (1969 - 2024). Over the past half century, the two countries have actively built, nurtured, and developed an increasingly sustainable and in-depth bilateral relationship, achieving proud achievements in many fields. In 2024, many diplomatic activities will also be held to further highlight the strong relationship between the two sides.
Speaking to reporters of the Industry and Trade Newspaper, Ms. Nguyen Thi Hoang Thuy - Head of the Vietnam Trade Office in the Swedish market, concurrently in charge of the Northern Europe region, said that in order to support businesses and units in Hanoi to grasp world market trends, expand export markets, and have the opportunity to promote handicraft products, craft village products, and OCOP products of Hanoi - Vietnam to the European and world markets, the Hanoi Department of Agriculture and Rural Development coordinated with the Trade Office and the Vietnamese Embassy in Sweden to organize a Trade Promotion Delegation to participate in the Formex Sweden Handicraft Fair in 2024.
 |
| Hanoi products participate in Formex Sweden Fair 2024 (Photo: Vietnam Trade Office in Sweden) |
Formex Sweden Craft Fair 2024, held from August 27-29, 2024, is considered the largest festival event of the year in Northern Europe with the participation of many national pavilions from the Netherlands, Denmark, Norway, France, Spain, Germany, Colombia, Japan, Qatar... The fair brings together domestic and international buyers, dealers, designers, manufacturers and media from all over the interior design, handicraft and gift industries.
With the participation of many artisans, manufacturers, and distributors from countries around the world, over 64 years of development and held twice a year, Formex Sweden Fair is a traditional, prestigious event, held annually in Europe, attracting more than 3,000 businesses from over 100 countries, with more than 1 million visitors coming to trade and shop directly.
The Fair also reached about 37,300 people who learned about Formex Fair via Instagram, and 61,000 people via the Fair's newsletter, creating opportunities to connect, introduce products, goods, and franchise cooperation of Hanoi businesses and units to the European market and other countries around the world.
The fair also provides information on trends, inspiration and knowledge in the form of exhibitions and lectures. Formex Sweden Fair is considered a gateway for Vietnamese enterprises to market their products, increase exports, and participate in distribution chains to the European market and other countries. This is considered an unmissable opportunity to trade and promote to increase exports to this market.
Great opportunity for Hanoi products
Within the framework of the program, the Hanoi Department of Agriculture and Rural Development organized the "Hanoi - Vietnam" Pavilion at the Formex Sweden Handicraft Fair 2024 from August 27, 2024 to August 29, 2024.
This is the main activity of the event to support Hanoi businesses to display, introduce goods, services, and trade at the Fair; increase the presence of brands, handicraft products, craft village products, gift products, OCOP products of Hanoi and Vietnam in Sweden, Europe and with international visitors to the Fair. Thereby, promoting opportunities to export handicraft products, craft village products, gift products, OCOP products of Hanoi to distribution channels in Sweden, Northern Europe and Europe.
With an area of 90m2, the Hanoi pavilion is located in the Vietnam pavilion, gathering 10 enterprises producing strong products with export potential and competitiveness to the Swedish, Northern European and European markets, including: Decorative ceramics, household ceramics; Baskets, carpets, decorations, kitchenware such as trays, bowls, tableware; Hand-quilted blankets, decorative pillows, handbags, wallets, fabric coasters, fabric coasters, fabric accessories such as laptop covers, phone cases, glasses cases, Christmas decorations; Trays, baskets, baskets, lampshades, sedge mirrors of all kinds made from rattan, bamboo, sedge, water hyacinth; Trays, boxes, lamp bases; Silk products such as face towels, silk bath towels, scarves, silk linen, silk curtains, silk bedding, etc.
 |
| Ribbon cutting ceremony to open Hanoi booth (Photo: Vietnam Trade Office in Sweden) |
On August 27, 2024, the delegation of the Hanoi Department of Agriculture and Rural Development, Mr. Le Ba Ngoc - General Secretary, Vice President of the Vietnam Handicraft Association, together with Ambassador Tran Van Tuan - Embassy of Vietnam in Sweden; Ms. Nguyen Thi Hoang Thuy - Commercial Counselor, Vietnam Trade Office in Sweden (concurrently in Denmark, Iceland, Norway, Latvia); Professor Prof. Claus - Lund School; Ms. Mimmi Bergström, Swedish International Industry Council; Mr. Rolf Bergman, Former Swedish Ambassador to Vietnam... together with the Trade Office and officials of the Vietnamese diplomatic agency in Sweden cut the ribbon to open the Hanoi - Vietnam pavilion.
The Hanoi Pavilion participating in the Formex Sweden Handicraft Fair was specially designed with the theme: Hanoi Craft Villages – Traditional Values – Modern Design with the cultural imprint of Thang Long – Dong Do – Hanoi – Vietnam. In particular, the Hanoi Pavilion clearly demonstrated the national color of Vietnam as an indispensable destination for international tourists.
In addition to participating in booths at the Fair, Hanoi businesses and units can also attend forums, conferences, and sideline seminars with many topics organized by the Organizing Committee of the Formex Sweden Handicraft Fair 2024, thereby accessing professional knowledge on international branding, product promotion methods, and current trends in the design of handicraft products and gifts in the world. Thereby, they will connect with the list of exhibitors and be shared on the social networks of the Organizing Committee.
Within the framework of the 2024 Formex Sweden Handicraft Fair, on August 27, 2024, the Hanoi Department of Agriculture and Rural Development organized a workshop to connect trade between Hanoi enterprises and distribution system enterprises of Europe, Northern Europe and Sweden.
![[Photo] Prime Minister Pham Minh Chinh chairs Government Conference with localities on economic growth](https://vstatic.vietnam.vn/vietnam/resource/IMAGE/2025/2/21/f34583484f2643a2a2b72168a0d64baa)
Comment (0)