Microsoft in trouble as Apple partners with OpenAI

According to a report from The Information, Apple and OpenAI have been in talks since mid-2023 about integrating ChatGPT into iOS 18. The goal of this collaboration is to help Siri handle more complex questions and even turn Siri into an intelligent chatbot. Apple engineers have been experimenting with connecting ChatGPT to Siri, allowing the virtual assistant to better understand context and handle more complex queries than usual.

In addition, Apple is also developing its own language model to handle simpler tasks without an internet connection. This will not only enhance Siri's ability to operate autonomously but also reduce its dependence on third-party services.

Apple will leverage the power of ChatGPT to enhance Siri assistant

While Microsoft could benefit financially from increased demand for OpenAI's cloud services, the partnership between Apple and OpenAI also poses major challenges for them.

Siri, equipped with new capabilities from ChatGPT, could compete directly with Microsoft's Copilot chatbot. This could reduce Microsoft's competitive advantage in the AI ​​virtual assistant and chatbot market, where it has invested a lot of effort and resources.

As Apple launches new AI features, OpenAI’s demand for servers and cloud services will increase. Microsoft, OpenAI’s cloud partner, may have to invest more in infrastructure to meet this demand. This not only puts financial pressure but also requires careful operational preparation.

In addition to OpenAI, Apple is said to have discussed with Google about integrating its Gemini chatbot into the iPhone product line. However, this agreement has not yet made positive progress.

Source: https://www.congluan.vn/microsoft-gap-kho-khi-apple-hop-tac-voi-openai-post297797.html