This is not only a change in appearance but also MBV's commitment in the digital transformation journey, bringing superior financial experiences to customers.

This event marks an important milestone, affirming the development and strategic direction of MBV in the context of strong digital transformation. Not only focusing on technology, MBV will put customer emotions and experiences at the center, making finance closer, easier and more connected.

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The new brand identity marks a breakthrough transformation of MBV, demonstrating its pioneering spirit and commitment to enhancing customer experience. This journey is also marked by important innovations. Specifically, MBV officially opened its office at 3 Lieu Giai, Hanoi. Located in a vibrant central location, this office is designed in a modern style, optimizing workspace and interaction, demonstrating MBV's innovation and vision in creating a creative and effective working environment.

Also on the launch day, all 101 MBV transaction points nationwide changed simultaneously, giving customers a new and uniform look.

The new brand identity marks a breakthrough transformation of MBV, demonstrating its pioneering spirit and commitment to enhancing customer experience. This journey is also marked by important innovations. Specifically, MBV officially opened its office at 3 Lieu Giai, Hanoi. Located in a vibrant central location, this office is designed in a modern style, optimizing workspace and interaction, demonstrating MBV's innovation and vision in creating a creative and effective working environment. Also on the launch day, all 101 MBV transaction points nationwide changed simultaneously, bringing customers a unified and new look.

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Ribbon cutting ceremony to open MBV office at 3 Lieu Giai, Hanoi

In particular, MBV's Core Banking system has been strongly upgraded, with the ability to process millions of transactions simultaneously, ensuring accuracy, smoothness, and security, which will help customers transact more conveniently, without interruption, and enhance the service experience.

In an effort to continuously improve customer experience, MBV has also officially launched a website with a completely new, friendly and easy-to-use interface, providing a smooth online experience for customers. MBV banking application for individual and corporate customers will also be introduced soon with many outstanding features, meeting all financial transaction needs quickly and safely.

Sharing at the new brand launch event, MBV representative said: “The new brand identity not only marks a change in image, but also demonstrates MBV's commitment to providing a modern, fast and customer-centric financial experience. With the positioning of 'Modern Living, Connected Living', we will continue to innovate and create to bring smart, flexible and most suitable financial solutions to customer needs.”

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MBV creatively transforms with a completely new look and inspirational positioning "Modern living, Connected living"

MBV - Vietnam Modern Bank Limited, is one of 9 members of the MB Group ecosystem, developed with the orientation of becoming a pioneer bank in the field of digital transformation, contributing to the development of MB Group "Becoming a Digital Enterprise, a Leading Financial Group".

Thu Loan